July 25, 2001 © 2001 European Hobie Class Association Youth / Junior Roadshow Marketingplan European Hobie Class Association

July 25, 2001© 2001 European Hobie Class Association  Since 28 years  15 countries  5650 Members in Europe  Races every weekend  5 Newsletters per year  Homepage:  Training, holidays, championships  Member of International Hobie Class Association 1rst Hobie, 1967 European Hobie Class Association

July 25, 2001© 2001 European Hobie Class Association What is the background ? Attracting Youth and Juniors to Sailing in general Aim to allow talented youth sailors to consider multihull sailing instead of traditional monohull sailing  Youth aged years  Juniors aged years

July 25, 2001© 2001 European Hobie Class Association European Dragoon Tour  4 key countries (UK, GER, NED, ITA)  6 satellite countries  24 Hobie Dragoons - catamarans especially for Juniors  1 coach per country  1 professional European coach What is planned?

July 25, 2001© 2001 European Hobie Class Association Hobie Dragoon - The Boat Brand:Hobie Dragoon Length: 3,91 m Width: 2,15 m Mast height: 6,40 m Weight: 95 kg Main sail area: 8,64 m 2 Jib sail area: 2,42 m 2 Spi area: 12 m 2 Specialities:Double trapeze

July 25, 2001© 2001 European Hobie Class Association Why a Catamaran? For Juniors Catamaran Sailing is  a trend sport  fast and fun (Spinnaker and double Trapeze)  easy to learn and to handle  a multihull discipline will become mandatory from 2004 onwards  preparation for Olympic classes  to get a medal winning future in catamarans

July 25, 2001© 2001 European Hobie Class Association Hobie branding  High brand loyalty  Trendy lifestyle image  Fast and fun (Spinnaker and double Trapeze)  50 years tradition  Biggest and strongest Class worldwide  150+ countries coverage  Hobie family style Why a Dragoon?

July 25, 2001© 2001 European Hobie Class Association Youth Hobie Development Squad Sailors attend a 1 day Youth Multihull Programme EHCA selects most talented and committed sailors for Hobie Development Squad Selected sailors are offered a 3-4 month Boat charter Deal with Hobie Selected sailors will attend training and event After 3 month Options: 1.To buy the boat, trailer trolley supplied as charter 2.To buy new boat from manufacturer 3.To buy second hand on the open market 4.Move out of catamaran sailing Carried out in their zone – dates and venues will be forwarded in time Overseen by EHCA Commitment Charter fee and deposit Own insurance for craft. Responsible for craft maintenance Commitment 4 training camps a year 4 regattas during period Continue Multihull training & Racing workings towards junior / youth squad selection

July 25, 2001© 2001 European Hobie Class Association Packaging and Display  24 colorful Dragoons  4-month package deal  Including trailer, trolley, maintenance, transport  Press package (reports, pictures, news)  Special Youth package (clothing, caps, bags, goodies)  Display at Catamaran Key Events  European Championships  National championships  Eurocat Carnac, France  Round Texel, Netherlands  Round Fehmarn, Germany

July 25, 2001© 2001 European Hobie Class Association Advantages for Sponsors  Junior, Youth focus  Beach Life Style  Hobie brand  Action  Health, pure nature  Colorful, Eye catching  Co-operate entertainment's  TV coverage  European markets  Worldwide markets

July 25, 2001© 2001 European Hobie Class Association Possible Press Activities  Eurosport  Country specific sport channels  Sky channel  Xtreme sports channel  Independent video productions  Sailing magazines  Life style magazines  Youth magazines

July 25, 2001© 2001 European Hobie Class Association Budget