Principles of Salesmanship. How Do You View Salespeople? Some people have a negative view of salespeople.

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Presentation transcript:

Principles of Salesmanship

How Do You View Salespeople? Some people have a negative view of salespeople.

Salesperson Differences  Traditional Salesperson  Professional Salesperson  Relationship Selling  Guided by self-interests  Takes care of customers  Others interests most important

Relationship Selling  Non-adversarial  Non-manipulative  Consultative  Partnering  Problem-solving  Goal: long-term relationship

Personal selling is an old and honorable profession Millions of people have chosen sales careers because of: –Job availability –Personal freedom –The challenge –Opportunities for success –Non-financial rewards –Financial rewards

Success comes from: –Training –Applying knowledge –Developing skills –Working hard –Wanting to succeed –Maintaining a positive outlook –Effective time management –All to take care of the customer

Part I: Chapters 1-3

Part II: Chapters 4-6

Part III: Chapters 7-14

sales process The sales process is a sequential series of actions: 10. Follow-up 10. Follow-up 9. Close 9. Close 8. Trial close 8. Trial close 7. Meet objections 7. Meet objections 6. Determine objections 6. Determine objections 5. Trial close 5. Trial close 4. Presentation 4. Presentation Building Relationships through the Sales Process 2. Preapproach - planning 2. Preapproach - planning 3. Approach 3. Approach 1. Prospecting 1. Prospecting

Steps in the Selling Process 1. Prospecting. Locating and qualifying prospects. 2. Preapproach. Obtaining interview. Planning: determining sales call objective, developing customer profile, customer benefit program, and sales presentation strategies. 3. Approach. Meeting prospect and beginning customized sales presentation. 4. Presentation. Further uncovering needs; relating product benefits to needs using demonstration, dramatization, visuals, and proof statements. 5. Trial close. Asking prospects’ opinions during and after presentation. 6. Objections. Uncovering objections. 7. Meet objections. Satisfactorily answering objections. 8. Trial close. Asking prospect’s opinion after overcoming each objection and immediately before the close. 9. Close. Bringing prospect to the logical conclusion to buy. 10. Follow-up and service. Serving customer after the sale.

Part IV: Chapters 15-17