October 29 th. 1. It is easy to get secondary data in most countries a. TRUE b. FALSE.

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Presentation transcript:

October 29 th

1. It is easy to get secondary data in most countries a. TRUE b. FALSE

2. Focus groups a. Are best when participants are randomly selected b. Are a type of Quantitative research c. Are helpful in building hypotheses d. Usually involve hundreds of people

3. This company thought that “FARTFULL” would be a good name for one of its products a. Locum b. IKEA c. WNG d. Umbro

4. Which of the following is TRUE about International Marketing Research? a. There is a trend toward centralization of the research function. b. Local analysts appear to be able to provide information more rapidly and accurately c. Decentralization lends itself to better communication with the home office d. Decentralization eliminates redundant work

5. Which holiday will we be celebrating this Saturday? a. Halloween (dogs hate Halloween)