1 Pampers: Building Brand thru Purpose. Caring for babies over the past 50 years More than 35 million babies use Pampers Taking a leadership stand Pampers.

Slides:

Advertisements

Similar presentations

25 November and 16 Days of Activism

Advertisements

A Quarter of a Century of Responsible Growth Ramez Farag Company Communications Manager Middle-East & Pakistan.

Why participate? We’ll save or protect more than 61 million lives. © UNICEF Sierra Leone/2011/Thomas.

Since 1902 NCRMA has provided legislative advocacy and educational support to retailers across the state. NCRMA is the only association in North Carolina.

C N H | K E Y C L U B | Updated by: Kiwanis Family and Foundation Committee California-Nevada-Hawaii District August 2013 Presented by: CNH THE PROJECT.

Developing leaders through service since K E Y C L U B Service Leadership Program Founded in 1925 in Sacramento, CA.

The Eliminate Project 2014 Spring Zone Rallies. What is The Eliminate Project? A global campaign to eliminate Maternal/Neonatal Tetanus (MNT) A chance.

Introduction These posters were developed for ENERGY STAR ® partners to use to engage employees, customers, students, or others in ENERGY STAR Change a.

CKI Circle K International CKI Service Initiatives Georgia CKI.

Welcome 2014 Team Training Guide & Planning Calendar.

Customer Relationship Management CRM- How to Make it An Organizational Priority Southern Institute Conference May 23, 2013; 1:30 – 3 p.m.

Customer Relationship Management CRM- Practical Applications Southern Institute Conference May 23, 2013; 10:15 – 11:45 a.m.

Prep for Big Day! UNICEF Art Benefit / Awareness Concert.

CSR Communications Strategy MBA 292C Professor Kellie A. McElhaney.

The organic symbol of trust Soil Association Organic Fortnight 6-21 September 2008 Suzy Madigan Marketing Manager.

Headline to go here... Date to go here... Sustainability and Child Rights Aviva’s story.

THE PREVENTION OF MOTHER TO CHILD TRANSMISSION of HIV (PMTCT)

Michelle Basket US Centers for Disease Control and Prevention National Center for Immunization & Respiratory Diseases Health Communication Science Office.

GAME CHANGER. THE NEW MOBILERVING.COM NEW SITE VS OLD.

PROJECT : Creation of the charitable organization - WORLD FASHION FAMILY AUTHOR and DESIGNER: Alexandra Motorina.

1 Roots of the Second Child Survival Revolution Cesar Victora Federal University of Pelotas, Brazil Bellagio Child Survival Study Group Countdown to 2015.

Look at test scores on Quia/SPAN Open 4.5 Outline Today’s objectives: – Review the marketing mix – Discuss elements of promotional mix.

Help give every baby a healthy start! September 11, 2013.

What are these all types of?. What is the purpose of advertising? To attract new buyers and try to expand customer base To compete in the market To create.

How it actually works Duration of campaign Strategic- long term Proctor & Gamble’s Shiksha campaign Tactic- short term Lifebuoy’s ‘Roti Reminder’ at.

By Joseph Manning. UNICEF UK is a registered charity raising funds and awareness to support UNICEF's work to protect child rights worldwide, in accordance.

The Eliminate Project. What is The Eliminate Project? A global campaign to eliminate Maternal/Neonatal Tetanus (MNT) A chance for you to change the world.

Together It’s Possible. What is it about? Singular initiative under which the entire world can unite together in the fight against the global cancer epidemic.

#BetterLIFE Observations Losing momentum and relevance Global issue Low conviction rate.

Background Key Messages A community’s economic vitality affects everyone Jobs growth is the key to Columbia’s economic health The amenities we enjoy.

Malaria claims 655,000 lives every year. Every 60 seconds, a child dies of malaria. 85% of those lost are children. that means...

Unicef and HMC: Protecting up to 6.25m children from tetanus.

Partnering with Your March of Dimes Executive Summary Edition.

Amnesty International Presented by: Kristina Brady, Volunteer.

IS201 Agenda: 10/15/2013 Do form and report exercise. Identify general guidelines for form and report design. Discuss a few key points about reports in.

KEY CLUB Developing leaders through service since 1925.

The Eliminate Project June For your role in one of the most successful public health campaigns in the 20 th Century Congratulations to Kiwanis.

What is Project Eliminate? Kiwanis International joined Project Eliminate in Project Eliminate will end in the summer of The objective of.

K E Y C L U B Major Emphasis Children: Their Future, Our Focus.

TitleNovember 21, TitleNovember 21, Today’s United Way United Way has been a part of the Mid-South community for over 90 years Outstanding.

C N H | K E Y C L U B | Updated by: District Projects & Kiwanis Family & Foundation Committees California-Nevada-Hawaii District August 2012 Presented.

February Who we are In April 2009 we separated from VisitBritain to become England’s new national tourism board ‘VisitEngland’. It works under our.

Non-food as a business engine in Food retail Stephen Schueler Procter and Gamble 4 Feb 2011.

KEY CLUB. Key Club Origins Key Club was started by two Kiwanians who were administrators at Sacramento High School. The club originated as a leadership-based.

The Big Picture: Enduring Understandings and Essential Questions.

Service and Major Emphasis. Key Club International Service Partners 1.UNICEF 2.March of Dimes 3.Children’s Miracle Network.

Global Industry Olympics Creating a Passion for Peace.

SAVING LIVES IN SUB-SAHARAN AFRICA. INTRODUCTION EVERY YEAR OVER 6 MILLION CHILDREN UNDER THE AGE OF 5 YEARS AND THOUSANDS OF PREGNANT WOMEN AND MOTHERS.

C N H | K E Y C L U B | Presented by: Updated by: Member Relations Committee California-Nevada-Hawaii District | Key Club International August.

Retail PR How to connect with the ever-changing needs of consumers.

EDCO 2016 Annual Conference Town Halls Transforming your Communities through Discovery Communities with Populations Less than 25,000 Facilitator- Eric.

4-H Paper Clover Campaign Fall H Fall Paper Clover Campaign About This Toolkit We're glad you're planning on participating in the Paper Clover.

Do Now: Intro to Advertising

Your Resource for Fighting Hunger in Illinois

What is Better World Books? Better World Books (BWB) is a global bookstore that partners with more than 900 libraries and over 1600 campuses worldwide,

Kiwanis I-PLAN Introduction Charting our next 100 years.

A Second Opportunity to Change History What Is Maternal and Neonatal Tetanus? Caused when non-sterile instruments are used to cut the umbilical cord.

The Find Your Voice Program 2016 AC&C Training. What is Find Your Voice? Find Your Voice is an integrated approach to: Building Membership Retaining Existing.

Chapter 14 Sales Promotion.

MOTHER TO CHILD TRANSMISSION of HIV

The existential FMCG challenge: We are all in this together

The Eliminate Project Fundraising campaign

The Eliminate Project.

Trick-or-treat for UNICEf

THE PROJECT Crystel Crisol, D27N Executive Assistant

MNT Coordinator Nicola Lewis

World Immunization Awareness BWHS UNICEF Club Meeting 4/13/18

Marketing, Ethics and Social Responsibility

World Immunization Awareness Month BWHS UNICEF Club Meeting 4/12/19

Presentation transcript:

1 Pampers: Building Brand thru Purpose

Caring for babies over the past 50 years More than 35 million babies use Pampers Taking a leadership stand Pampers cares for babies’ happy, healthy development

Our commitment: Unite people all over the world and in partnership with Unicef eliminate tetanus by 2014 donating to babies vaccination The issue: Every 3 minutes 1 child died in the world from newborn tetanus The partner: Unite for children

Everyone can help by buying Pampers pack with initiative logo “1 pack = 1 life saving vaccine” The Idea:

TV Product In-Store Print PR Internet 360º Campaign

Field trips to vaccination places A-class Celebrity-ambassadors Press conference Open air concert Activating the idea locally

Campaign Ambassadors Tatiana Arno Oksana Fedorova Salma Hayek And other popular people Vladimir Shirokov

Field trip to Laos

Raising awareness via TV

Sample Footer Text Here 10 In-Store

Partnership Results Starting from 2006 consumers, Pampers and UNICEF protected women and their children Russians take part in global initiative from 2008 and donated more than vaccines

Business Results Pampers gained record share growth P3Y: +5 points Shipments 119 IYA nationally, with IYA in key customers Record display share and visibility in key customers

5 Success Lessons 1.Social responsibility purpose closely connected with Pampers equity 2.Credible and recognizable partner 3.Simple mechanic 4.Support of retailers to bring BIG idea to life 5.Making initiative relevant engaging A-class Ambassadors