Online Reputation Management by Abe Olandres www.yugatech.com.

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Presentation transcript:

Online Reputation Management by Abe Olandres

Online Reputation Management - a process of searching for and managing the public perception of a brand and its services online. - a field that encompasses public relations and search engine optimization. Managing Online Reputation

Why is it important for you or your company? - the Internet is a major part of today’s media - more and more people are going online - search engines are more trusted than ever - it influences public perception - it can affect customer services - it can affect customer buying decision (sales!) Managing Online Reputation

“Coca-cola” Managing Online Reputation

“Abercrombie & Fitch” Managing Online Reputation

What to track? - Anything and everything related to your company - All brands, names, and trademarks - All Service & Product names - Key Employees of the Company - News in your Industry - Everything related to your competition Managing Online Reputation

How to track? - Yahoo News, MoreOver, Google News - Digg, Reddit, NewsVine - Technorati, Google Blog Search - Flickr - YouTube, MetaCafe - Wikipedia - Yahoo! Groups, Google Groups - Message Boards - Google Alerts - Web Ads Managing Online Reputation

“Nokia picks on the Apple iPhone” Managing Online Reputation via Google AdWords

Google Trends Managing Online Reputation

Track with Google Alerts Managing Online Reputation

The Strategies - Pro-active Methods - create a presence, everywhere - be in the news! - initiate a buzz - engage the newsmakers - Reactive Methods - request for review update - correct the language - address the issue - bury brigade (SEO) - call the lawyers! Managing Online Reputation

“SM HyperMart” out of 3,890 are blog entries - est. 435 bloggers Managing Online Reputation

“Will it blend?” BlendTec - $50 materials cost -6.4 million views of the iPhone blending - over 35 million views of 50 series Managing Online Reputation 5X sales of blender!

Take Note! - It’s a constant challenge. - It’s an investment. - It begins “offline”. - Admit it and address it. - Take visible action. - Wash, rinse and repeat. Managing Online Reputation

Abe Olandres Professional Blogger & New Media Consultant Managing Online Reputation In the world wide web, you no longer own your brand; but you can still do something about.