Persuasive Technology Page 1/21 Persuasive Technology - an introduction for psychologist “… there is a remarkably good fit between the autistic mind and the digital age. For this new generation of children with autism, I anticipate that many of them will find ways to blossom, using their skills with digital technology ….” Simon Baron-Cohen, Professor and Director of Autism Research Centre, University of Cambridge
Persuasive Technology - an introduction for psychologist 1.Introduction 2.Persuasive Technology 3.Context: ASD/Selfregulation 4.Questions, debate
Persuasive Technology Page 3/21 Some precautions – I am not qualifed I am not a cognitive psychologist I am not a educated ASD-teacher I know nothing about raising and caretaking of individuals with ASD in Hungary
Persuasive Technology Page 4/21 HANDS preproject – EU-FP7 funded? ResearchPartners Center for Persuasive Design, Institute of communication, Aalborg University, Denmark Department of Education, London South Bank University, England ?ELTE University, Budapest, Hungary Testsites Egebakken, Aalborg, Denmark ?Langagerskolen, Denmark ? Stockholm, Swedenwww.up.se ?Schools in GB ?Autism Foundation, Hungary Softwaredevelopment Wirtek - Romania, ? – Denmark Budget and timeframe 1-2 mill eu, 3 years Projectmanager Morten Aagaard Professor Per Hasle, AAU CEO Michael Sørensen, Egebakken
Persuasive Technology Page 5/21 Persuasive Technology Persuasive Technology – how computers intentionally can change attitude or behaviour of people ”If Persuasive Technology works, can you persuade individuals with ASD to get a better life?” Morten Aagaard
Persuasive Technology Page 6/21 INTERACTIVITY Advantages of Computers as Persuaders 1.Be more persistent than human beings 2.Offer greater anonymity 3.Manage huge volumes of data 4.Use many modalitites to influence 5.Scale easily 6.Go where humans cannot go or may not be welcome B.J. Fogg Persuasive Technology, s 7
Persuasive Technology Page 7/21 Credibility and userintentions are prerequistes Succesfull Persuasion Professionally designed Persuasive Technology Experienced Credibility Well understood and confirmed userintentions
Persuasive Technology Page 8/21 The functional triad Tools– increases comptences Making target behaviour easier to do Leading people through a process Performning calculations or measurements that motivate Social actors – creates personal relations Reward people with positive feedback Modelling a target behaviour or attitude Provide social support Media – gives access to experiences Allowing people to explore cause-and-effect relations Providing people with vicarious experimences that motivate Helping people to rehearse a behaviour
Persuasive Technology Page 9/21 Persuasive Tools Reduction - simplification Tunnelling - guidance Tailoring – customisation to the single individual Suggestion – giving new positive oppurtunities Self-monitoring – Performance indicators/raising selfawarenes Surveillance – observation by others Conditioning – instrumental learning B. J. Fogg, Persuasive Technology, s31-60
Persuasive Technology Page 10/21 Persuasive Tools
Persuasive Technology Page 11/21 PT/Social simulator
Persuasive Technology Page 12/21 Social actor
Persuasive Technology Page 13/21 Kairos – the moment To the oppurtune moment to involve the users. B. J. Fogg: Persuasive Technology, s41
Persuasive Technology Page 14/21 Commercial Cairos
Persuasive Technology Page 15/21 Context: Individuals with ASD ”B.J. Fogg used methods from experimental psychology to demonstrate that computers can change people's thoughts and behaviors in predictable ways.”experimental psychology ___________________________________________________ Individuals with ASD often feel comfortable with ICT: They allow anonymous interaction, they are in control of the interaction, … Individuals with ASD have serious difficulties implementing instructions detached from the situation where the instructions should be used Individuals with ASD often lack of conzentrationproblems, memoryproblems…
Persuasive Technology Page 16/21
Persuasive Technology Page 17/21 Technology and development considerations Technology Personal Digital Assistents Mainstream technology(MS, C#, DB) Standard communication possibilities Possibilities for log Development Designers(teachers) and Metadesigners(researchers) Offering of services Customisation possibilities
Persuasive Technology Page 18/21 Idea 1 Prototype Winsor, MeMouse Personality, Storyboard, Animation + HID Winsor MeMouse
Persuasive Technology Page 19/21 Idea 2 Handy Interactive Persuasive Diary(HIPD) Memorysupport Support of timeplanning - customised to their mental level Increase attention to problematic attittudes Increase selfconsicousness ? ??
Persuasive Technology Page 20/21 Idea 3 Theory of Mind(ToM) Simulator Social simulator Userinterface - a game Challenges in the game: variants of Sally-Ann exercise Challenges is adapted to the single individual
Persuasive Technology Page 21/21 …from the researchers point of view Acccess to severe many data about behaviour of individuals with ASD New ways of measuring ASD - defizits Data for measuring the persuasive effiency of the used software
Persuasive Technology Page 22/21 If it has to be wild: 1.Kairos identification with advanced statistics: Bayes net 2.Sensor technology