EBay An innovative and cost effective online marketing tool ALEXANDRE CENTNER – HEAD OF INTERNET MARKETING EBAY.BE 25 October 2006.

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Presentation transcript:

eBay An innovative and cost effective online marketing tool ALEXANDRE CENTNER – HEAD OF INTERNET MARKETING EBAY.BE 25 October 2006

2 eBay, a worldwide trade platform On-line meeting place for sellers and buyers Founded in 1995 by Pierre Omidyar Worldwide presence in 33 countries Over 200 million users new objects per day +/ Euro traded per second * Source: AC Nielsen eBay is a primary or secondary source of income for more than Americans and more than Europeans (among which > Belgians)*

3 eBay in Belgium: Nr 1 e-commerce site eBay.be was launched in 2003 Today more than registered users Most visited e-commerce site in Belgium –> visits per day * –> purchases per week Development from C2C to B2C sales channel On eBay.be –DVD, CD, collectors item, clothing item and book are sold every minute –A baby item is sold every 3 minutes –A bottle of wine is sold every 25 minutes –A car is sold every 30 minutes * Source: SiteCatalyst

4 How sellers use eBay Rare/unique“in-season” tradeoverstockSecond hand/vintage/antiques

5 eBay: an effective online marketing channel eBay becomes marketing tool 7 new 1€ Integrated campaign – online + offline > visits per car Optimized Google and MSN search results Generating brand awareness

6 eBay: a cost effective tool Platform is there to be used No financial risks eBay generates traffic Benefit from brand awareness International platform Cross selling Design / create website Generate traffic –Bannering –advertising Technical updates needed Payment methods? Creating your own site VS