Darlene Cook Aaron Winfree Jennifer Luu

What is Hartwicks? –A specialty kitchen store featuring products for cooking, dining and entertaining –Target Market: Martha Stewart/Real Simple Magazine reading married/single women/men enjoys cooking, eating fine foods, entertaining History of the Company –Started in October 2006 –Lisa Hartwick is creator/owner –Used to be a marketing exec –Makes her own window displays and uses marketing knowledge in her retail store

Strengths –Location Located at 5 th Street Public Market in Eugene (good neighbors) Trends- Food Network, products by “Food Celebrities” Products, high priced, high quality

Neighbors include: –Specialty Food Stores, expensive clothing boutiques

Weaknesses: Door way a little hidden Too much might be too much Website

Opportunities, local events, cooking classes Hartwicks Wear Red Day (Heart-healthy cooking demonstrations, information to educate women, heart- healthy recipes, and prizes!)

Threats –Inkwell, Crate and Barrel, Potterybarn, Williams-Sonoma –Macys lower prices

Private Company Location: Hartwicks in the 5th Street Market296 E. 5th; Eugene Phone: (541)

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