Using Web 2.0 Tools to Reach Students Barry Hubbard, PhD #NASPAtech October 28, 2011
Session Overview Introductions Using Media/Multimedia Screen Capture Audio/Video Conferencing Animation/Images/Photography Social Networking Office/Productivity Polling/Surveys Activity
Introductions Who are you? Functional area and position? Expectations for this session?
Defining Web 2.0 What is Web 2.0? Conceptual in nature Advances in Internet technology Interaction vs. Static Server-side vs. Client-Side applications Cloud
Usage e-Expectations Research Study: Noel-Levitz, National Research Center for College and University Admissions, Omni Update (2011) n= 1089 (college-bound students)
Usage 55% - watched videos posted to college websites 27% - searched/watched YouTube for college related videos Areas of interest: 48% reported student life 15% reported campus (area) 6% reported residence halls Viewed to get a feel for the campus
Social Media Usage 4 out of 5 had a Facebook account 27% viewed college Facebook page 15% posted comments/questions to FB page 9% had a Twitter account 19% followed college Twitter accounts Blogs 23% read and follow blogs
College Media Use Over 75% open to joining school-sponsored social network Data driven and informed plan Video use Social media use Tracking use after implementation Average daily FB use = 1 hour and 40 mins (Mashable, 2010)
Screen Capture/Video Screencasts: use of PPT or PDF, record voiceover, comments, and dialogue Jing: VoiceThread: iSpring: Screenr: Others you use? Ideas on how to use them in your area?
Audio/Video Conferencing Skype (free): Skype-to-Skype calls One-to-one video calls Instant messaging Screen sharing Fring (free): Group video chat Free calling Chat
Audio/Video Conferencing Twiddla (free): Whiteboard Create online meetings Share images, document, Screen capture Voice chat Your campus LMS? Others you use? Ideas on how to use them in your area?
Animation/Images/Photos Slideshow: 30 sec video greeting (free) Slideshow: Photos, music, transitions (free) Avatars: Animated virtual representations Animation: Animation videos OI8 OI8
Social Networking/Media Facebook and Twitter Ning: Social networking site (private, specific to need) Cost associated (no free use longer 30 days) Delicious: Save and share bookmarks (categorize favs) Others? Ideas on how to use them in your area?
Office/Productivity PREZi: Presentation system Example: is-anthropology/ is-anthropology/ Google Apps Word processing, Presentations, Spreadsheets Google Docs (file sharing) Wiki and Website
Office/Productivity Open Office: Word processing, Presentations, Spreadsheets MS Live.com: Word, PPT, Excel, OneNote (limited) 25 GB of free storage (cloud) Others? Ideas on how to use them in your area?
Polling/Surveys Polling (free): Polling (audience response) 30 people or less (free) Web browser, Twitter, cell phone Surveys (free) Others? Ideas on how to use them in your area?
Activity Choose a tool or two and create something to share with everyone! Use your laptop/device to make a: Promo Dept/Program overview Orientation Presentation Inspirational piece ???