Reaching Hispanics through Rich, Deep and Relevant Content.

Slides:

Advertisements

Similar presentations

SOCIAL MEDIA FOR BUSINESS Effectively leveraging this powerful marketing tool. Eric D. Schulz Co-Director of Strategic Marketing and Brand Management.

Advertisements

DIGITAL QUICK FACTS. DIGITAL QUICK FACTS $328m was spent in the digital category in 2011 in New Zealand, this is up 28% YOY* The digital category now.

808 Main St. Fitchburg, MA Dutton St Lowell, MA

10 C H A P T E R © 2001 The McGraw-Hill Companies, Inc. All Rights Reserved1 Streaming Media and Synchronized Multimedia One of the ways the Internet is.

2 presentation FRAMEWORK WE’VE GOT A GREAT HISTORY OUR FORMULA IS SIMPLE WE REACH THE SLURPEE AUDIENCE A PEEK AT WHAT’S NEW IN AOL PROGRAMMING CREATIVE.

Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.

Don Logan Chairman & Chief Executive Officer Time Inc.

Local Content Matters Online Advertiser’s Online Choices 100,000,000 Web sites 25,000,000,000 Pages on which to advertise.1% Average click-through.

The Marketing Landscape. Partnering & Packaging Creates authentic experiences that provide a unique sense of place Keeps visitors in town longer Stretches.

ARTISTdirect Network Advertising Opportunities & Targeted Sponsorship.

Why Local TV Station Websites? 1. Why Local Television Websites? Because Local TV Websites reach local consumers and deliver effective ads. Consumer purchases.

Radio. It’s On. For Hispanics Radio. It’s On. For Hispanics Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved.

305HipHop.com TIP: Hit F11 to go full screen!. The size of the South Florida’s Hip Hop Community market and why they are important. – United States census.

Marketing with Radio & Digital in 2014 Cumulus Media Salt Lake City reaches nearly two million website visitors every month with innovative, exclusive.

Newsbrands and mobile phones comScore GSMA Mobile Media Metrics & MobiLens 1.

DIGITAL AND INTERACTIVE QUICK FACTS. $193m was spent in the interactive category in 2008 in New Zealand This is up 43% YOY* The interactive category now.

Extending your reach !. Extending your reach… Delivering your message to millions of online users Online traffic Our online services deliver your message.

Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A

TIMES GROUP NETWORK WEBSITES

Radio & The African American Voter March, Source: U.S. Census Bureau Projections +62%+19%+3%+11%+57% African Americans One of the Fastest Growing.

In all its forms, media influences what we buy and what we think.

2 StupidVideos Overview  The site serves a stable core audience of ~1.5MM visitors a month, who watch more than 8 videos per session. We deliver more.

Deconstructing Media Introduction. Anatomy of Media Media Analysis: Five Core Concepts.

Plug in the POWER of MULTIMEDIA. Welcome to the Alle-Kiski Valley Region  60+ Communities  ¼ Million Population  15 School Districts  Portions of.

WRANGLER – ‘ULTIMATE RIDE’ SWEEPSTAKES Micro-Site and Promotional Campaign APRIL 2009.

Social Media is: ? Social Media: are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing.

Influence of Social Media

Joint Producer Communications Committee July 31, 2010 Denver.

General information Gruzovoy Ru Gruzovoy Ru – specialized online edition of trucks, tractors, trailers, semitrailers, on which pages, you will find a directory.

Television Bureau of Advertising Media Comparisons 2008 Adults.

World Marketing Conference Field Marketing Workshop 2015January, Team Name: Team Number: Team Concept: Team Members:

ARTISTdirect Network Advertising and Sponsorship Opportunities CONTACT: Bill Wiemann

Boost Mobile Rockcorps Boost Mobile with Miles Ahead Entertainment.

Social Media What is it? Why should we use it? How do we use it? Mary Bethea Assistant District Staff Officer-Public Affairs / Social Media 5 th District.

Online Advertising Distribution System 1. Why Digital Marketing? 2.

Website Critique CNN.com Positive Aspects Anna Harms, Chelsea Harper, Taniya Harris, Andrew Harrison, Michael Hermance.

Haewook Lee CIS /18/2009  Founded by Hughes Electronics in 1994  Renamed the DirecTV group as DirecTV was sold to News Corporation and Fox.

Newsbrands and mobile phones comScore GSMA Mobile Media Metrics & MobiLens 1.

Canadian Advertising in Action, 6th ed. Keith J. Tuckwell ©2003 Pearson Education Canada Inc. 8-1 Role of Media Research Media planners rely on secondary.

General information EXKAVATOR RU  Specialized online edition on Excavation equipment in Russia and CIS. It is the most popular Media for special equipment.

Is the first push based online video magazine!. What is ? is an exciting new product in which ICQ users will get a whole new world of content “pushed”

Newsbrands and mobile comScore GSMA Mobile Media Metrics & MobiLens 1.

How Much is Enough? International Symposium on Online Journalism April 8, 2005.

Radio. It’s On. For Hispanics Radio. It’s On. For Hispanics Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved.

HAWAII CLEAN ENERGY INITIATIVE ONLINE PRESENCE Cover goes here.

7th International Symposium on Online Journalism, 2006 The University of Texas at Austin School of Journalism.

FY 15 MC DIGITAL RECOMMENDATION VIDEO/MOBILE RIGHT SIZE & UEFA NEW SEASON 10/9/15.

It is Europe’s largest privately owned publishing group, this group is a worldwide media empire offering over 300 magazines in 15 countries, including.

Powered by. The PlayitLive Show is a fun and interactive Internet TV Game Show that not only involves audiences at the venue but also the ones who are.

Bauer media magazines Bauer media magazine owns the magazines:  KERRANG  Q  EMPIRE  MOJO The music genre that this magazine company focus on is mainly.

Now that I have established who my target audience are it is useful,as part of my secondary audience to research media habits of teenagers; this helps.

Television Bureau of Advertising Video Advertising in a Multi-Screen World 1.

What is the mass media? newspapers radio television internet.

Chapter 8 Copyright © 2015 Pearson Education.

BEACHLINK WEBINAR. WELCOME TO BEACHLINK BeachLink is the exciting new social network designed for members of the Redondo Beach Chamber of Commerce & Visitors.

PORTAL OF OPPORTUNITY. A CONTENT (R)EVOLUTION Information + Browsing 1990s Distribution + Content Communication + Searching Networking.

Chapter 15 Electronic Media. Objectives To gain an overview of current electronic media To become familiar with the technological basics and terminology.

Summer Sailing in Australia The Rolex Sydney to Hobart is just one event of a large number of sailing events this summer. Audi Etchells Worlds, Savills.

Radio. It’s On. For Hispanics

Radio. It’s On. For African-Americans Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved.

4MM+ 1.8MM+ Fight channel UNIQUE VISITORS UNIQUE VISITORS M21-34

CRAVEONLINE E3 EXPO SPONSORSHIP

A unique, photo and video sharing App with self-destructing photos and videos that live for 24hours before deleting forever.

THE HAVE IT-ALL CONSUMER

Internet Advertising.

The growth of the identity economy

The growth of the identity economy

Chapter 6 Creative Development

@2019 Magazine 360°. All rights reserved.

@2019 Magazine 360°. All rights reserved.

Presentation transcript:

Reaching Hispanics through Rich, Deep and Relevant Content

HMI: The Planeta / Batanga Merger Powerful reach with a combined audience of over 2,500,000 monthly unique visitors. Deep multi-media content in every major lifestyle category: music, sports, autos, film, fashion, gaming among others. Largest inventory of rich media in US Hispanic online with portfolio of audio and video content. We are pleased to announce the merger of Planeta and Batanga – creating the premiere online brand for US Hispanics and delivering:

About PlanetaTV Deepest Video Content available online for US Hispanics Over a dozen news & entertainment sites, including: Hispanic portals of Broadband ISPs: Comcast, Time Warner Cable & Cablevision Systems Television & Radio Broadcaster Streaming Sites from Latin America

About Batanga Batanga.com America’s Largest Latin Internet radio network. 24 music channels like mariachi, banda, pop, rock, reggaeton, flamenco and salsa 1.4 million monthly unique listeners* Batanga Latin Music magazine Bi-monthly print magazine available in 2,500 retail stores including Wal-Mart 35,000 Committed Circulation *June 2005 audit by Audit Bureau of Circulations

Selected Advertisers

HMI Audience Fast Facts Source: Open AdStream 24/7 RM Ad Server August 2005 Page Views 21,798,521 Visits 3,956,804 Impressions 65,462,276 Videos 7,383,227 PlantetaTV metrics per month Source: ABCi audit June 2005 Page Views 78,703,503 Visits 3,639,981 Impressions 178,426,039 Listening hours 6,031,876 Batanga metrics per month HMI has a combined audience of over 2.5 million unique users today and will average over 3.5 million in 2006

Deep, Rich and Interactive MusicSportsAutos Passion Reggaeton Mexican Soccer Trucks Deep New Artist Profiles Event Calendars Lyrics, bios, interviews League Standings Leading Scorers Striker Profiles Reviews of newest Models Comparison Shopping Rich Latest Music Videos Reggaeton Radio Photo Galleries Video Highlights and Interviews Sports-Talk Radio Video Reviews 360º Views Photo Galleries Interactive Listener Radio Program your Reggaeton Video Channel “Blinblineo” Blogs Team Message Boards Soccer Blogs Fantasy Games User Reviews Upload Photos of your Truck