Call of the Mall Mall Cuisine Breakfast at Cartier.

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Presentation transcript:

Call of the Mall Mall Cuisine Breakfast at Cartier

Good enough Poor view Under $6 No take home Japan better Chain Restaurants

Jewelry stores in clusters –First to slow down and then to stop Cartier –Look closed off, expensive Not everyone welcome Security Really good jewels in the back 3 types of customers

Discounter next to Cartier Helps or hurts? Who buys jewelry? front door, back door, dog house Women for themselves

Lighting designed to show off diamond Not enough mirrors Selling a fantasy

On to the discounterdiscounter 50% of sales Counters not barriers Open sell

Selling brand name Selling New York Selling a color Door Pre-boxed? Last place made for a woman