Jan. 26 No Need to log on to computer! Talk about entertainment marketing Short Assignment/Thinking Question Time to finish logo assignment

Your answer doesn’t count if you don’t raise your hand REVIEW QUESTIONS: Your answer doesn’t count if you don’t raise your hand

Review Questions: Raise you hand Specific information about people, such as income, age, and gender, is known as: Demographics Population variables Poll results None of these

Review Question: Specific information about people, such as income, age, and gender, is known as: Demographics Population variables Poll results None of these

ENTERTAINMENT MARKETING Purpose: To influence how people choose to use their leisure time and money Two ways to approach it: As a product to be marketed How it uses entertainment to attract attention to other products

WHAT IS ENTERTAINMENT? Whatever people are willing to spend money and spare time viewing, rather than participating in. Sports are games of athletic skill Entertainment can be movies, theater, circus, arts, etc.

Is a distinction required for successful marketing? The sponsoring companies must know their customers’ needs. Again, back to demographics, etc.

The beginning of change… Where do we see marketing and advertising now (Besides t.v., radio, & internet)? Public buses Subway cars Stadiums Theme parks (Disneyland)

THE BIG EYE IN EVERY ROOM (Don’t write down) Early Days of T.V. & Marketing WWII—9 stations and < 7,000 tv sets 1945-American Association of Advertising Agencies encouraged the start of t.v. advertising 1946-NBC & Gillette Co. staged the 1st t.v. sports spectacular: heavyweight boxing match. 150,00 watching on 5,00 sets

Increasing Influence From 9 stations in 1945 to 98 stations by 1949. 1996 (50 years later) – 223 Million sets (many homes having at least 2) Advertisers spent almost $42.5 Billion on t.v. ads in 1996.

INTERMISSION: How have consumers’ lives changed because of t.v.? What are some benefits of TV to marketers and advertisers?

Assignment: In Groups of 3-4 (no more) #1—How has the Internet changed entertainment marketing? #2—What other technology changes have had an impact on entertainment marketing? How? Give examples

Continue Assignment: How creative are YOU? Design a new logo for a major sporting goods manufacturer. Explain what the logo represents and why it will be successful. This logo cannot resemble current logos Get paper & markers from me

Video & assignment http://www.apple.com/ipad/#video What impact do you see the iPad having?