QSR CORPORATION Case Study Craig Lizotte

Over view QSR is the market leader in Electronic Data Interchange for retail. They have an a database of 75 million UPCs.

Mission statement We are the leader in network-centric, inter-enterprise electronic commerce solutions that materially improve our customers' performance. o We will serve the global consumer good demand chain. o We will exceed customer expectations for service quality. o We will be recognized as an exciting and rewarding place to work by our employees. o We will provide superior returns to our shareholders. In addition, as a key executive of QRS, you also have as continuing, significant responsibility the development and maintenance of QRS' management process and promotion of and adherence to its core values among its associates.

History 1985 Founded 1987 formed affiliate company to develop and market database of UPCs which retailers and supplier simplify purchase and fulfillment operations Sold software-related business 1998 earnings increased to 12.1 million 1999 made business week for 100 Hot Growth Companies The 100 Best Small Corporations

Management Team CEO – John Simon Chairman Dr. Garth Saloner Senior Vice President & CFO David B. Cooper Jr. Vice President, Secretary & General Counsel Stacey A. Giamalis

Stakeholders QRS stockholders will own approximately 20 percent of the outstanding capital stock of the combined company.

Goals and Strategies Making it difficult for competitors to do duplicate the value of their network. To expand to global markets.

Industry and marketing discussion Leader with for retail 40% EDI market share in apparel, accessories and footwear. grocery Selling research to marketing companies

E-commerce opportunities Extending EDI to lower tiers of the retail industry. Data syndication

E-commerce initiative Electronic exchange of basic documents – purchase orders – Invoices Ticketing items with UPCs, marking cartons with scannable codes before arrival at retailer Electronic exchange of Advanced business documents – load tendering – freight status – Advanced shipping notices

E-commerce initiative Collaborative inventory management between vendors and retailers Outsourcing of functional applications – Load tendering – Inventory replenishment management

Perspectives Technological drivers of change. EDI uses VANs to transfer customer orders. Eliminating paper transactions

Perspectives Creating value QSR creates value to their customers with their technology that simplifies purchasing orders threw EDI and UPCs.

Competitive Risks GE Information Sterling Commerce Harbinger Corporation IBM marketed EDI but didn’t compete with QRS Corp Customers retention rates were high because for companies to switch their EDI system then it would take to much time and money.

DSIR If EDI and UPCs are implemented it makes the whole market more efficient. It makes it easier to do business transactions. In order to compete other companies must participate.

online.com/2001/04/02/ /Section32.asp online.com/2001/04/02/ /Section32.asp 5y 5y