Software + Services Microsoft’s vision for SOA, SaaS and Web 2.0 Michael Platt Director, Web Architecture, Microsoft Corporation ARC 301

Industry Buzz is Deafening

What's Next? Client- Server Web SaaS?SOA? Web 2.0? ??? Mainframe

Drivers Business Monetisation Ad Based Longtail Enterprise 2.0 / B2C2 Innovation R&D, S&M, Support and Training Cost Differentiated IT Search, tagging, location Social Start, maintain, issue solution Gaming Video and content Communication and collaboration Social Relationships (trust / rating / reputation) Power of numbers Content / group / project Architectural Bandwidth Instant deployment / Management : SaaS SOA S+S P2P Composition / Mashups Technology REST AJAX Dynamic Languages RSS / ATOM / SSE Blogs and Wiki’s WS* Devices

Marketectures

Characteristics ConsumerISVEnterprise NameWeb 2.0SaaSSOA ControlDecentralizedCentralized OrganizationUnmanagedHybridManaged Types of DevicesVery largeMediumSmall Number of DevicesVery largeMediumLarge ConnectivityInternet cloud Medium Total powerHugeLarge Total DemandHugeMediumLarge CommunicationServices / AtomServices / RESTServices / SOAP Rate of changeVery fastFastSlow

The Common Denominator Service delivery Service composition Service experience & economics SaaSSOA Web 2.0 Services are software +Take an expansive view +Need integration +Want platform = Software + Services

Service Software “Tyranny of the Or” Client Software as a

Software + Services Examples

Elements of Software + Services Business Experience Federation Delivery Devices Consumer Centralized Fixed Connected Personal Distributed Unmanaged Disconnected Enterprise Managed Partial Connect Composition

Elements of Software + Services HTTP SOAP REST Advert Subscription Transaction SKU HTML Mashup Composition Jscript Ajax Virtual C/S OBA P2P Stand Alone Web PC Laptop Web 2.0 Cloud Service Identity Metering SaaS Synch Managed Service SOA Tablet Watch iPod Phone Games Presence Management Hosted Service WS*

Advert Subscription Transaction SKU HTML Mashup Composition Jscript Ajax Virtual C/S OBA P2P Stand Alone Web PC Laptop Web 2.0 Cloud Service Identity Metering SaaS Synch Managed Service SOA Tablet Watch iPod Phone Games Presence Management Hosted Service iPod / iTunes SalesForce Patterns of Software + Services Xbox Live Google LOB Office

SFA demo

S+S: Architectural Patterns Live Mail Organization Facade Select

Exchange Server: On-Premise or Hosted “Attached Services” from Microsoft Multiple User Experience “Heads” Exchange Example

S+S Architectural Patterns Live Mail Organisation Live Local MLS Composite Mashup

Mashup demo

Impact of Software + Services The Future of Business Computing Revitalization of IT Focus on business success Employee productivity and impact Customer experience The Future of Personal Computing From personal computer to personal computing Across multiple PCs and devices Blurring of digital workstyle and lifestyle Individual in control of their digital world

Microsoft Platform Windows providing Enterprise S+S Windows Live providing Consumer S+S Office Live providing SMB S+S Office SPS providing user S+S

Summary IT is at an inflection point Business, social, technical and technology drivers SOA, Web 2.0, SaaS are all indications of that S+S is the new platform Subsumes Software, SOA, SaaS and Web 2.0 Microsoft has a comprehensive S+S set of products: Windows Windows Live Office SPS Office Live

Evaluation Forms

Questions?

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