Innovations need to be followed consequently! The Antithesis 5.November 2007 TIM/ Lecturer: Dr. Katja Rost C.Wilhelm & R. Sick

Pausing during the innovation process retrieves the risks of: Imitation “Being left behind“ (dispensable product) 5.November 2007 TIM/ Lecturer: Dr. Katja Rost C.Wilhelm & R. Sick

Examples for missed innovations: -Nike vs. Leaper Footwear -Facebook --> Imitation --> “left behind“ 5.November 2007 TIM/ Lecturer: Dr. Katja Rost C.Wilhelm & R. Sick

Thank you for your attention! 5.November 2007 TIM/ Lecturer: Dr. Katja Rost C.Wilhelm & R. Sick