Team Breeze Adam Diana Jeremy Robin Santiago
The improved entry system
Abstract High-Security Automobile keyless card entry. It Provides Access to Doors/Ignition Dual Security Features Smart SIM and Micro-Punch
claims -Higher security then standard vehicle Keys -Larger master key range. -Style and Design -Convenient -More Modern -Information Storage
design Thin Flat Flexible Light weight Sleek Durable Scratch resistant
Similar Products Patents (383)
Diagram Key Card reader illustration Internal sensors read the position of each hole for identification purposes
Materials 1.Stainless steel alloy sheeting 2.Subsequent technology Infrared reader Precision lasers for production Smart SIM cards Plastic for card reader Major advantage = reduced material usage and related hardware
Manufacturing Costs 1.Machinery – (will vary upon actual sales) high precision laser cutters Prices vary from $20,000 up $250,000
Initial cost The first prototype might cost up to $200 Large costs come into play not within the production but within the users decision on data base sizes for multiple master keys. At large volumes of cut keys individual prices per automobile manufacture may go down below one dollar.
Customer base
Specialty Vehicle Markets
Premium High End Vehicles
Marketing Movie stars – in scene ads Music Stars – in video ads –Both ads are more subliminal than direct Car Magazines –Custom car markets
Marketing Strategy Target Country: The United States, Japan (all major cities and states including: New York, LA, Las Vegas, Chicago, Tokyo). Target Population: Ages anyone who owns a vehicle or can drive. Specific Target Market: adults and young adults. Celebrities.
Marketing Strategy Pricing Price: Distribution/Place: website, all major electronic stores, car dealerships, etc. Product Line: Eventually in the future there will be more modified features. First goal is to focus on mainstream figures (celebs) and eventually and slowly the whole public.
Promotion The internet, through the main website TV: commercials, celebrity promoters. Magazine/Newspaper advertisements Billboards