iPhone and iPad Service Concept

Designing a Service Concept Core product central component that supplies the principal, problem-solving benefits customer seeks. Supplementary services augment the core product, both facilitating its use and enhancing its value and appeal.

Service concept consultation Core product information Order taking hospitality safekeeping exceptions billing payment

iPhone concept telephone Internet device iPod, music player Photo album Agenda Video player Camera Video Photos Mail Maps & compass Voice control & memos Games

iPad concept Internet device Mail Photos Videos iPod Maps Agenda Games Music player Maps Agenda Notes & contacts applications Games Books e-book store and reader Keynote Presentations application Pages Reports & documents application Numbers Spreadsheets application

iPhone vs iPad concept Core product: Supplementary services: the core product is different, one is a telephone, the other is an internet device Supplementary services: Many supplementary services and applications are the same Bigger screen introduces to a new set of possibilities (books, documents, reports, spreadsheets, etc.) iPad access to dynamic information iPad is lighter than a laptop, bigger screen than a netbook New business model