Secondhand Stores Moving Into the Retail Mainstream By Logan Malloy Gina Cloepfil Ryan Fricke
Types of 2 nd hand stores Online Ebay Ebay Amazon Amazon Clothing Goodwill Goodwill Goodwill Buffalo exchange Buffalo exchange Electronics Game crazy Game crazy Shopzilla Shopzilla Sports Play it again sports Play it again sports Appliances Etc.
2 nd hand facts In 2002 about $17 billion spent at 2 nd hand stores High end antiques and furniture sold by auction are excluded Only represented 2% of all dollars spent on apparel (but growing) 2 nd hand stores are gaining reputations for high- quality merchandise at low prices.
What supports 2 nd hand stores? ''Some people get tired of things very quickly'' Rapid changes in technology Used music More attractive to shoppers “Goodwill Industries International, for example, has added coffee bars to a half-dozen stores and has begun putting couches in its used-book areas so customers can loll about.” “Goodwill Industries International, for example, has added coffee bars to a half-dozen stores and has begun putting couches in its used-book areas so customers can loll about.”
Conclusion 2 nd hand stores used to be targeted towards minority Consumers now look to 2 nd hand stores for hot deals on high quality goods 2 nd hand stores using sophisticated marketing techniques and opening multiple locations 2 nd hand stores will continue growing while stealing a share of consumers’ spending
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