1 Pertemuan 11 Understanding Marketing Strategies on Internet Matakuliah: J0324/Sistem e-Bisnis Tahun: 2005 Versi: 02/02

2 Learning Outcomes Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu : menguraikan konsep dan aplikasi strategi pemasaran di Internet

3 Outline Materi Attracting Visitors to Your Site Virtual Societies Promoting Your e-Business Banner Ad Campaigning

4 Internet marketing should follow these rules: Brands : Your Web site becomes your most important brand. Change : Be aware that the rules on the Internet are changing. Conciseness : Keep your pages short and spread information across several pages. Content : Content is king; don't bore your customers. Next…..

5 Dynamic sites : Create dynamic sites that use new technologies to adapt information based on user profiles. Finances : Try new markets with low advertising pricing schemes. Free giveaways : Create freebie offerings for your loyal customers. Global village : Think global, but localize. Live events : Online events create fast awareness. Next…..

6 Niche markets : The Internet is a series of niche markets and mass markets. Promotion : Promote your site everywhere. Syndication : Co-brand your services and products. Technology : Use Internet technology to maximize your marketing objectives.

7 Focus on the five P’s Products : Review your products and choose the products that are the most suitable for your online business-put these on your Web page first. Promotion : Promote your site through advertising and offer cross-selling on your Web site. Presentation : The presentation of your online business needs to have easy-to-use site navigation, and the look and feel should be based on corporate logos and standards. Next…..

8 Processes : Customer support processes need to be integrated into your Web sites. Personalization : Prepare your order management, logistics, and technical infrastructure to cope with the orders from the Internet and personalize the Web site for every single customer.

9 Successful Business Online In order to have a successful business online, the visual presentation of your Web site needs to follow rules: Content : Focus your attention first on content and then on design. Consistency : Design your site consistently without varying the content. Next…..

10 Density : Break up content into little pieces without tearing it apart. Design : Use few colors without designing a monotone Web site. Size : Use small graphics with large impact.

11 Attracting Visitors to Your Site Offering free information Personalization Support online and offline reading Cross-marketing and cross-selling Be faster than your customers Event marketing

12 Source : Amor, Daniel (2002). The e-Business (R)evolution. Prentice Hall. PPT for Chapter : 5