1 Industry Analysis Business Plan Preparation Frank Moyes Leeds School of Business University of Colorado Boulder, Colorado.

Slides:



Advertisements
Similar presentations
[Your Business/Company Name]
Advertisements

Company Oy (this is a model template for NIY- pitch. Use your own slide templates)
Company Name/Logo Name of Founder/Owner MGT 487 May 2014.
Stephen Lawrence Leeds School of Business University of Colorado Boulder, Colorado 1 ESSAM 2011.
SMALL BUSINESS PLAN GUIDE
Industry and Competitive Analysis
Strategic Charles W. L. Hill Management Gareth R. Jones
Uniqueness and Complementary Assets in e-Health Entrepreneurship HST.921 Spring 2009 February 19 Tutorial HST.921 Tutorial – February 19, 2009.
External Analysis: The Identification of Opportunities and Threats
Conducting a Feasibility Study and Crafting a Business Plan
COMPETITIVE STRATEGY - Dolly Dhamodiwala.
Launching a New Product Dr. Carol Gwin Baylor University July 14, 2005.
NBS Strategic Management Division 2004/5 1 SM352 Strategy External Analysis 3 Near Environment.
Business Plan Preparation Frank Moyes Leeds School of Business University of Colorado Boulder, Colorado 1 Framework for the Business Plan.
Business Plan Preparation Frank Moyes Leeds School of Business University of Colorado Boulder, Colorado 1 Market & Industry Analysis.
Business Plan Preparation Frank Moyes Leeds School of Business University of Colorado Boulder, Colorado Operations & Development Strategy.
Marshalling Resources MBAX 6100 Marshalling Resources Frank Moyes Leeds College of Business University of Colorado Boulder, Colorado.
Operations & Development Strategy Business Plan Preparation Operations & Development Plans Leeds College of Business University of Colorado Boulder, Colorado.
Business Plan Preparation Frank Moyes Leeds School of Business University of Colorado Boulder, Colorado 1 Competitive Advantage.
Business Plan Preparation
1 Market Analysis Business Plan Preparation Frank Moyes Leeds School of Business University of Colorado Boulder, Colorado.
Business Plan Preparation Introduction Frank Moyes Leeds School of Business University of Colorado Boulder, Colorado 1.
Business Plan Preparation: Killer Slide Presentation Business Plan Preparation Frank Moyes Leeds College of Business University of Colorado Boulder, Colorado.
1 Business Plan Preparation: Choosing Good Opportunities Business Plan Preparation Introduction Frank Moyes Leeds School of Business University of Colorado.
©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Business Plan Preparation Frank Moyes Leeds School of Business University of Colorado Boulder, Colorado 1Framework for the Business Plan.
1 Industry Analysis Business Plan Preparation Frank Moyes Leeds School of Business University of Colorado Boulder, Colorado.
Business Plan Preparation Value Proposition Frank Moyes Leeds School of Business University of Colorado Boulder, Colorado 1Value Proposition.
Area Man Achieves Your Dream NOVEMBER 7, 2006 | ISSUE 4245 The Onion ISSUE 4245ISSUE 4245 CHARLOTTE, NC—After almost two decades of dreaming on your part,
Business Plan Preparation Frank Moyes Leeds School of Business University of Colorado Boulder, Colorado 1 Value Proposition and Business Analysis.
Business Plan Preparation Frank Moyes Leeds College of Business University of Colorado Boulder, Colorado 1 Financial Plans.
Business Plan Preparation Frank Moyes Leeds School of Business University of Colorado Boulder, Colorado Operations & Development Strategy.
Business Plan Preparation Frank Moyes Leeds School of Business University of Colorado Boulder, Colorado 1 Framework for the Business Plan.
Business Plan Preparation Frank Moyes Leeds School of Business University of Colorado Boulder, Colorado 1 Market & Industry Analysis.
Competitive advantage  Products with a competitive advantage have more price or value benefits than competitive products  A value relationship is the.
Presentation Guidelines. I. OPPORTUNITY 1: Market need What problem does the product solve? Is the solution to this problem based on an innovative product/technology/model?
Chapter 2 --Market Imperfections and Value: Strategy Matters u Wealth creation is impossible in a perfect market u Porter’s five forces can be used to.
Business Plan Preparation
University of Cagliari, Faculty of Economics, Business Strategy and Policy A course within the II level degree in Managerial Economics year II,
Chapter 2 --Market Imperfections and Value: Strategy Matters u Conditions necessary for a perfectly competitive product market and resource market: u No.
Strategic Management/ Business Policy Joe Mahoney.
Copyright © 2009 South-Western, a part of Cengage Learning All rights reserved. Power Point Presentation by Dr. Leslie A. Korb Georgian Court University.
STRATEGIC MANAGEMENT ACCOUNTING The Balanced Scoreboard Companies must mobilize and deploy intangible assets to create and sustain competitive advantage.
McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Evaluating a Company’s External Environment.
GO-FIGURE, INC MARIO RIVERA. Who the heck is Go-Figure? New company Owned by entrepreneur and current BOD Invented Intellectual property Patented technology.
Organizational resources and competitive advantage
Business Plan Preparation Frank Moyes Leeds College of Business University of Colorado Boulder, Colorado 1 Funding, Management, Competitive Advantage.
Industry Analysis You must identify:  Sales potential of your product  Your competition.
PORTER’S FIVE FORCES MODEL
Organizational resources and competitive advantage
Economics of Organization
Creating Business Advantage with IT
Business Plan Preparation
Business Plan Preparation
Competition in Markets
Business Plan Preparation
Organizational resources and competitive advantage
Operations Management Introduction to operations Management 1.
STRATEGIC ANALYIS OF BUSINESS
Business Plan Preparation Introduction
Michael Porter Competitive Strategy
Business Plan Preparation ESBM 4830
Business Plan Preparation Aerospace Engineering
Business Plan Preparation
Business Plan Preparation
Business Plan Preparation Operations & Development Plans
Business Plan Preparation
Business Plan Preparation
Business Plan Preparation Competitive Advantage
Business Plan Preparation
Presentation transcript:

1 Industry Analysis Business Plan Preparation Frank Moyes Leeds School of Business University of Colorado Boulder, Colorado

2 Industry Analysis Tonight's Agenda  Topics  Industry Analysis  Competitive Advantage  Value Chain  Discuss MRP & Hecho en Casa Business Plans  Read  BP pp 11-13, 27  Business Model Assignment  In the Fire & Hand-in  Opportunity/Need  Value Proposition

3 Industry Analysis Next Week  Topics  Features & Benefits  Margins  Elevator Speech  Investor Presentations  Read BP pp 6-7  Practice Elevator Speech  In the Fire  Preliminary Market Analysis Results  Preliminary Interview Results

5 Industry Analysis Business Model  Present Oct 24 PowerPoint 10 minutes, 10 slides  Hand-in 3 ring binder  Market Analysis - draft  Industry Analysis - draft  Product/Service Description - draft  Value Chain analysis  Competitive matrix  Financial COMP’s  Revenue Model  20 interview Call Reports

6 Industry Analysis Market & Industry  Market: “group of current and potential customers having the willingness and ability to buy product/services to satisfy a need.”  Industry: “group of sellers that offer product/services that are similar and close substitutes for one another.” JW Mullins, New Business Road Test

7 Industry Analysis Market & Industry Sections Market Market  Market size & growth  Trends  Target Market  Channels of distribution Industry  Industry Structure  Competitive Environment  Competition Opportunity

8 Industry Analysis Industry Structure  Organization – how & where are products/services produced and delivered?  Supply chain

9 Industry Analysis Sources Suppliers Manfg Distrib Retailers Consumer Goods Information Funds A T Kearney, Integrating the Supply Chain Supply Chain Supply Chain

10 Industry Analysis Competitive Environment  How do companies compete – quality, price, new products, customer service  Degree of rivalry  Response to new entries

11 Industry Analysis Control  Setting prices – bargaining strength of customers  Lowering costs – technology, process design, resources, bargaining strength of competitors  Channels of distribution – access, creating new channel

12 Industry Analysis Barriers to Entry  Economies of scale: manufacturing, marketing, technological  Customer loyalty: well established brands, long established relationships  Agreements with customers, suppliers, strategic partners  Switching costs  Capital requirements: high investment

13 Industry Analysis Barriers to Entry (continued)  Access to distribution channels: exclusive distribution agreements, dominant position of competitors  Intellectual property: patents, trade secrets, copyrights, trademarks, know-how  Government regulations: defense contracts, import restrictions  Industry hostility to new entrants. Will use all means to drive out new competition: pricing, legal, spreading rumors

14 Industry Analysis Competition  Describe key competitors  Direct, indirect, future  Inertia  Prepare a competitive matrix  Product/Services  Marketing  Management  Financial  Image – website, brochures, literature, advertisements

15 Industry Analysis Opportunity  Last section  Make case attractive opportunity - validate  Draw conclusions based on your research, interviews and customer surveys

16 Industry Analysis Sustainable Competitive Advantages  Resources and capabilities  Innovation  Differentiation  Technology

17 Industry Analysis A Model of Competitive Advantage Resources Distinctive Competencies Capabilities Value Creation Cost Advantage or Differentiation Advantage

18 Industry Analysis Identify Your Resources  Financial: access to capital (equity & debt), cash reserves, government grants, etc.  Physical assets: plant & equipment, raw materials, location, working capital, etc.  Human: social, employee knowledge, experience, accumulated wisdom, labor cost and skills, etc.  Intangible: patents, trade secrets, know-how, copyrights, databases, etc.  Organizational: culture, contacts, policies, Boards of Directors & Advisors, suppliers, service providers, etc.

19 Industry Analysis Identify Your Capabilities  World class management (serial entrepreneur)  Network - well developed, high-quality, accessible contacts that take years to build  Expertise  Sales and marketing  Science or technology  Supply chain  Product/service design  Sales & distribution organization  Total operational approach (e.g. Dell, Wal-Mart)

20 Industry Analysis What Barriers Can You Establish?  Intellectual property: patents, trade secrets, copyrights, trademarks, etc  Switching costs to your target market  Customer loyalty  Agreements with customers, suppliers, strategic partners  Control of the distribution channel

21 Industry Analysis Competitive Advantage Challenges  Intellectual property  Agreements with customers or suppliers  Long term contracts  Control of costs  Control of prices  Control of channel  Location  First to market  World class management  Expertise  Development lead time  Brand  Quality  Service  Execution  Relationships

22 Industry Analysis Sustainable Competitive Advantage  Understand the market  Understand the competition  Sustainable  Innovation  Differentiation  Resources & capabilities  Really understand the market & competition Why is this so hard?

23 Industry Analysis Competitive Advantages Difficult to Achieve & Sustain  Most are easily copied  Entrepreneur ignorant of or ignores competition  Entrepreneur is not realistic about own resources & capabilities  Entrepreneur ignores future  Entrepreneur must be intellectually honest

24 Industry Analysis Market, competition, resources, and capabilities are continually changing. Sustaining Competitive Advantage Is a Dynamic Process