Media Armor Product Overview 2011

Mobile Display Advertising What Media Executives Are Saying We know we need to harness the power of mobile… …but we don’t know how! We’re Going to Tell You How Media Armor Can Help

Mobile Measurement Why It’s Holding The Space Back So what’s holding mobile back from unleashing its power? True Measurement When Data Is Trusted Businesses can measure as well as they do other channels Mobile Display can be purchased with confidence Data inform how to add Mobile to your marketing mix ROI

Mobile Display Advertising Why Mobile? Sole Advertising Vehicle Reaching Consumers 24/7 Potential for Incredible Personalization 293M US Mobile Subscribers; 93% US Penetration

Media Armor What We Help You Do Measure ROI Analyze & Optimize Unify Reporting Media Armor helps Advertisers & Agencies, in their mobile display advertising initiatives, to:

Media Armor Measure ROI PAIN POINT: There is a lack of measurement in mobile. And you can’t manage what you can’t measure. SOLUTION:You can have every display advertising metric found online, in mobile. Accurate and sophisticated measurement is achievable! Post-impression site visitation View- through (VTR) Uniques Messaged

Media Armor Analyze & Optimize PAIN POINT: Without ID-level analysis, how can you know if your display advertising is working? SOLUTION:We provide the ability to analyze your current campaigns for future innovation. Test/Control A/B Creative Testing Publisher Partner Valuation Profit Maximization

PAIN POINT: Media buyers spend their time cobbling together spreadsheets and reconciling numbers. SOLUTION:Enjoy our unified view of activity across all inventory sources, freeing up your team to focus on strategy. Media Armor Unify Reporting VS.

Media Armor One Stop for Unified Reporting, Testing, & Analytics You can have a one-stop shop for unified reporting, analytics, and measurement in mobile display advertising. Country Device Publisher Valuation Uniques Messaged View-through Site Visitation ROI Profit Maximization Carrier Test/Control

Integration & Flow How It Works 1x1 image pixels are integrated within the mobile site and trafficked along with creative files. Media Armor seamlessly ties activity together on the back end. Site Server Publisher / Network Ad Server Media Armor 3 rd Party Tracking Server 1. Page Request 2. Ad Request 3. Ad Response & Tracking Code 4. Ad Response & Tracking Code 5. Tracking Request 6. Tracking Confirmation

Next Steps Getting Started Getting started is simple… Identify Campaigns Pixels Generated Implementation Complete Results!

Media Armor Let’s Talk Questions? Comments? Elizabeth Zalman, Co-Founder twitter.com/mediaarmor