Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Social Psychology by David G. Myers 8 th Edition Behaviors and Attitudes

Copyright © 2005 by The McGraw-Hill Companies, Inc. When Do Attitudes Predict Behavior? Minimizing social influences on expressed attitudes Minimizing other influences on behavior Examining attitudes specific to the behavior Making attitudes potent © Prettyman/ PhotoEdit

Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Does Behavior Determine Attitudes? Role playing Saying becomes believing The foot-in-the-door phenomenon Evil acts and attitudes Interracial behavior and attitudes Social movements © Phil Zimbardo

Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Why Do Actions Affect Attitudes? Self-Presentation Theory Courtesy Fritz Strack

Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Why Do Actions Affect Attitudes? Cognitive dissonance theory –Insufficient justification –Dissonance after decisions Festinger Courtesy Leon Festinger

Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Dissonance & Insufficient Justification

Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Why Do Actions Affect Attitudes? Self-perception theory –Overjustification and intrinsic motivations Comparing the theories –Dissonance as arousal –Self-perceiving when not self-contradicting

Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Attitudes & Motivation

Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Supplemental Slides

Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Attitudes (cont.)

Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Attitudes (cont.)

Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Attitudes (cont.)

Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Antecedents to Attitudes

Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Cognitive Dissonance-Revised

Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Cognitive Dissonance-Revised

Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Comparison of the Two Theories

Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. More on Dissonance

Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Planned Behavior