Accommodation Industry (Industri Akomodasi) Week 3 Matakuliah : V0162 - Pengantar Industri Hospitality dan Pariwisata Tahun : 2008 Accommodation Industry (Industri Akomodasi) Week 3

Subject Definition of accommodation/ lodging property (Batasan industri akomodasi/ industri perhotelan) Accommodation structure (Struktur akomodasi) Types of accommodation (Jenis-jenis usaha akomodasi/ hotel) Room type, layout and design (Rancangan dan tata letak fasilitas akomodasi/ hotel) Types of guest rooms (Jenis-jenis kamar tamu) Meal plan Major functional department in a hotel (Departemen utama di hotel) Bina Nusantara HO@0808

Accommodation Industry Week 3 Objectives: On completion of this lesson, the students will be able to define the term lodging property and identify several types of properties covered by the definition, to explain the types of room, the room layout and design, types of meal plan and Bina Nusantara HO@0808

Lodging Establishment Defined Week 3 An establishment that charges fees for providing furnished sleeping accommodations to persons who are temporarily away from home or who consider these accommodations their temporary or permanent homes Many of these establishments also provide food, beverages, cleaning services and a range of other services normally associated with travel and commonly sought by travelers Bina Nusantara HO@0808

Lodging Establishment Defined Week 3 An establishment that charges fees for providing furnished sleeping accommodations to persons who are temporarily away from home or who consider these accommodations their temporary or permanent homes Many of these establishments also provide food, beverages, cleaning services and a range of other services normally associated with travel and commonly sought by travelers Bina Nusantara HO@0808

Lodging Establishment Defined Week 3 Lodging/ accommodation industry is made of hotels, motels, inns, resorts, college dormitories, hostels, boarding houses, condominium rentals and other related establishment Bina Nusantara HO@0808

Emirates Towers Week 3 Bina Nusantara HO@0808

Burj Al-Arab Hotel, Dubai Week 3 Bina Nusantara HO@0808

Trump Hotels, Dubai Week 3 Bina Nusantara HO@0808

Classification of Lodging Establishments Others By Price By Functions By Market Segment By Location Bina Nusantara HO@0808

Classification By Price Luxury Hotels Limited Service Hotels Full Service Hotels Bina Nusantara HO@0808

Limited Service Hotels Week 3 Usually offering guest rooms only with no or limited F&B facilities, no meeting/ function space, limited entertainment and recreation facilities. Also called “budget” or “economy” hotels Bina Nusantara HO@0808

Full Service Hotels Week 3 Offering a wide range of facilities and amenities; having more public space and meeting/ function space with at least one F&B facility. Catering primarily to business travelers (42%), leisure travelers (27%), convention-goers (25%) Average size: 285 rooms Bina Nusantara HO@0808

Luxury Hotels Week 3 Featuring upscale décor and furnishings. Offering a full array of services and amenities. Typically having a concierge service and several F&B operations (including gourmet or fine-dining restaurant), banquet facilities and 24-hour room service. Also usually available: a wide range of recreational facilities and access to nearby facilities. Average size: 150 – 400 rooms Bina Nusantara HO@0808

Classification By Function Convention Hotels Commercial Hotels Bina Nusantara HO@0808

Convention Hotels Week 3 Large (500 – 800 guest rooms) Offering extensive meeting and function space, usually including large ballrooms and event exhibition areas Extensive F&B operations, with several restaurants, lounges and banquet facilities. Often near convention centers. Bina Nusantara HO@0808

Commercial Hotels Week 3 Smaller than convention hotels (150 – 500 guest rooms) Less public space, small meeting and function space, fever F&B outlets and limited recreational facilities. Many are located in downtown areas, near large offices and retail stores (business areas). Close to city’s entertainment centers. Bina Nusantara HO@0808

Classification by Location Airport Hotels Downtown Hotels Suburban Hotels Highway Hotels Bina Nusantara HO@0808

Classification by Location Week 3 Types of hotels under the location category include: Downtown hotels Convention hotels and commercial hotels belong to this category) Suburban hotels Situated on the outskirts of a city Smaller than downtown hotels (200 – 350 rooms) Involving low-to mid-rise structures Most likely having meeting and banquet facilities Bina Nusantara HO@0808

Classification by Location Week 3 Highway hotels Situated on the outskirts of a city Originally single-stories, providing sleeping accommodations to overnight travelers Smaller than suburban hotels (100 to 250 rooms) Low-rised properties Offering free parking/ private garage attached to each room and housekeeping service Inexpensive Bina Nusantara HO@0808

Classification by Location Week 3 Airport hotels Situated in/ near the airport area Accommodating air travelers Mostly full-service and upscale properties Large (250 to 600 rooms) Offering courtesy van to transfer guests to and from the airport Bina Nusantara HO@0808

Classification by Market Segment (According to the type of customers they mainly serve) Vacation Ownership Executive Conference Centers Resorts Health Spas Casino Hotels and Resorts Bina Nusantara HO@0808

Executive Conference Centers Week 3 Specializing in catering the local executives who need well-designed, meeting and learning facilities Typically situated in secluded or suburban settings Having less than 300 rooms and providing a variety of small meeting rooms and classrooms Featuring full audio-visual and technological support Daily room rates include meals and recreational facilities Bina Nusantara HO@0808

Resorts Week 3 Typically located in picturesque settings Having 200 to 500 rooms Providing a comprehensive array of recreational amenities and a variety of F&B outlets Many being located in remote locations, requiring visitors to travel several hundred km by air or by land to reach such a resort Resort can be classified on the basis of: Their locations (sea resort, mountain resort, etc) The time of the year when it is open/ most highly occupied The activity focused on by the visitors (to enjoy the landscape, sports, culture, or else) Bina Nusantara HO@0808

Casino Hotels and Resorts Week 3 Hotels allocating major amounts of space where people play gambling games for money Providing lavish entertainments Gambling operations as major revenue center Commonly offering free lodging, food and drinks to guests who routinely wager a great amount of money (high rollers) Bina Nusantara HO@0808

Health Spas Week 3 Health spa is a general term given to lodging establishments that focus on providing health-related services Some specializing in weight-reduction, stress reduction or cosmetic therapy, others in drug or alcohol rehabilitation, among many other treatments Having professional staffs that often include dietitians, therapies, masseurs, exercise physiologists and in some cases physicians. Bina Nusantara HO@0808

Health Spas Week 3 Some spas cetegories: With natural mineral hotspring Beauty spas Fitness spas Behavior modification spas Health therapy spas Holistic spas Resort spas With the increased population of aged people, more health oriented services are growing. Bina Nusantara HO@0808

Vacation Ownership Week 3 Also called timeshares and vacation intervals, involving a type of shared ownership of a residential dwelling: several people own a holiday/ vacation home together and each uses it at a different time of the year. Marriott, Ritz Carlton, Four Seasons, Hyatt, Accor and many other major lodging companies are holders of the vacation ownership market. Each unit of a vacation ownership resort (=each residential dwelling/ vacation home) is called a condominium. Bina Nusantara HO@0808

Other Classifications (By distinctiveness of style or Boutique Hotels All Suite Hotels Extended-Stay Hotels Bread & Breakfast Inns Historic Conversions Bina Nusantara HO@0808

All Suite Hotels Week 3 Each room is larger than an ordinary guest room, consisting of a bedroom plus a living room (parlor) and a bathroom; sometimes offering a limited kitchen facilities. Many all suite hotels do not have traditional restaurants, bars and meeting facilities (limited public space and services). Some all-suite hotels offer free breakfast buffet or food-vending machines. Size 50 to more than 100 rooms. Bina Nusantara HO@0808

Extended Stay Hotels Week 3 Providing many of the same features and amenities as the all-suite properties, such as a stove and or microwave in the room, refrigerators, kitchenware, grocery shopping services, business services and limited housekeeping service. Catering to those who intend to stay longer than typical (transcient) guests. Providing a home-like environment, with accommodation resembling those in a fine garden apartment complex – equipped with a kitchen, a living room, a bedroom, a bath and recreational facilities. Bina Nusantara HO@0808

Historic Conversions Week 3 The Raffles, Singapore Having historic significance Having been renovated to their original splendour Having a great appeal for those wishing to experience the grandeur and elegance of early days with the comforts of modern day features. Bina Nusantara HO@0808

Bed and Breakfast Inns (B&B) Week 3 Typically having 5 to 10 rooms Breakfast being included in the room rate Mostly situated in suburbs/ villages Most owners live on the premises Bina Nusantara HO@0808

Boutique Hotels Week 3 Noticeably different in look and feel from traditional lodging properties: impressive, unique, unconventional Interior design styles range from postmodern to homey Preferred by visitors who desire to be perceived as trendy, affluent and artistic Bina Nusantara HO@0808

Major Functional Departments in a Hotel Topic 2 General Manager Hotel Manager/ Executive Assistance Manager/ Resident Manager Support Departments (Back-of the house areas) Accounting Human Resources Marketing Engineering Purchasing Security Bina Nusantara HO@0808

Major Functional Departments in a Hotel Topic 2 Operational Departments (Front-of the house areas) Rooms Division Front Office department Housekeeping department Laundry department Food and Beverage Food production department Restaurant and bar department Banquet/ function department Room service department Minor/ Miscellanous Telecommunication Gift shop Sports and recreation Garage, etc Bina Nusantara HO@0808

Product Line Week 3 A product line is a group of products with similar characteristics or are closely related to each other that a lodging operator offers based on the concept developed for the establishment. For example, products (facilities, services, atmosphere) to be designed for a 2-star motel will be distinctly different from those designed for a 4-star airport hotel. Each lodging establishment offers its own distinct product line. Bina Nusantara HO@0808

Product Line Week 3 The hospitality basic product line offered by lodging operations has 3 elements: Accommodations Any types of guest rooms Services Housekeeping is the basic service of a lodging operation, Other services include security, parking, laundry, bell services, information service and F&B services. Additional service may include entertainment and recreational facilities. Ambiance (atmosphere) Any features that give a lodging operation its distinctive character; theme, furnishings, wall coverings, fixtures, fabrics, decorations, lighting, works of art, etc that form customers’ impressions of the establishment. The sum of the coordinated feature elements constitutes the property’s ambiance. Bina Nusantara HO@0808

Facility Layout and Design: Front Office Week 3 FO layout and design is determined by the size of the establishment. In a smaller property, FO area is smaller, simpler and more compact, because there is no need to have more than clerk on duty for each shift. By contrast, a larger property has a larger FO because it needs more people on duty at any time to serve a larger number of guests. FO facilities vary greatly from one property to another, depending particularly on size/ volume of work. Bina Nusantara HO@0808

Facility Layout and Design: Front Office Week 3 FO activities can be separated into 4 basic categories of work: Reservations A process for handling accommodations for future guests Check-in The process by which the visitor becomes a “guest” of the establishment Information Providing the guest with advices and directions relating to dining, entertainment, local transportation, shopping and other facilities/ services. Check-out The process by which the guest terminates his/her status as a guest Bina Nusantara HO@0808

Lobby Layout and Design Week 3 Bina Nusantara HO@0808

Lobby Layout and Design Week 3 Bina Nusantara HO@0808

Room Layout and Design Week 3 The layout and design of guest accommodations are determined by the type of the establishment. For example, in a budget/ economy motel, guest rooms are smaller, simpler and more compact than those in a traditional luxury resort. Bina Nusantara HO@0808

Room Layout and Design Week 3 Dimensions of Beds in Lodging Establishments Bed Type Width Length Rollaway/ Cot 30” = 76 cm Most bed are 75” (190 cm) long, some are 78” (198 cm) or 80” (203 cm) Studio 33” = 84 cm Single 36” = 91 cm Twin 39” = 99 cm Double 54” = 137 cm Queen 60” = 152 cm King 78” = 198 cm Bina Nusantara HO@0808

Room Layout and Design Week 3 Typical Size Ranges of Lodging Accommodations Type of Lodging Accommodation Common Average Size of Guest Rooms Sq Feet Sq Meter Budget motel room 238 22 Commercial hotel/ motel room 288 27 Luxury hotel room 400 37 Hotel junior suite 438 41 Hotel standard suite 500 46 Suite in an all-suite property 575 53 Bina Nusantara HO@0808

Examples of Typical Principal Furnishings of Hotel/Motel Room Week 3 Budget Hotel/ Motel Luxury Hotel Two twin beds/ a double bed A king-size bed A private bath Two lounge chairs Two night stands A dresser with mirror A desk/ dresser with mirror A color television A lounge area consisting of cornel table, loveseat, lounge chair and coffee table Bina Nusantara HO@0808

Examples of Guest Room Layout & Design (Burj AL-Arab Hotel) Bina Nusantara HO@0808

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A Guest Room of Ritz Carlton Dubai Bina Nusantara HO@0808

A Room Under the Sea Bina Nusantara HO@0808

Meals Service in Lodging Establishments EUROPEAN PLAN (EP) AMERICAN PLAN (AP) MODIFIED AMERICAN PLAN (MAP) CONTINENTAL PLAN (CP) BREAKFAST/ BERMUDA PLAN (BP) Bina Nusantara HO@0808

Rates include 3 meals daily; breakfast, lunch and dinner AMERICAN PLAN: Rates include 3 meals daily; breakfast, lunch and dinner MODIFIED AMERICAN PLAN (MAP) Rates include breakfast and dinner. Lunch is available but for extra charge BREAKFAST/ BERMUDA PLAN (BP) Rates include a full breakfast Bina Nusantara HO@0808

CONTINENTAL PLAN (CP) EUROPEAN PLAN (EP) Include a light breakfast/ continental breakfast with the room rate EUROPEAN PLAN (EP) Rates include no meals Bina Nusantara HO@0808

Standard Deluxe Superior Junior Suite Suite Presidential ROOM TYPE Topic 2 Bina Nusantara HO@0808

Housekeeping Layout and Design Week 3 The layout and design of a housekeeping area in a lodging establishment is determined by the type of the establishment. For example, housekeeping areas in an economy hotel are normally smaller, simpler and more compact than in a traditional luxury hotel which require a large number of employees. Bina Nusantara HO@0808

Housekeeping Layout and Design Week 3 Housekeeping area facilities Budget hotel Storage space for laundred bed and bath linens and soiled linens Storage space for cleaning supplies Storage space for mobile carts Luxury hotel Office for executive housekeeper Large space for bed linens and bath linens Storage space for cleaning supplier A separate space for soiled linens Storage space for guest room supplies and guest appliances (steam irons, ironing boards, conversion devices for electrical appliances, etc that are commonly requested by guests) Bina Nusantara HO@0808

THANK YOU AND HAVE A GOOD DAY Bina Nusantara HO@0808