How to Write a Great Press Release Amanda Itwaru.

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Presentation transcript:

How to Write a Great Press Release Amanda Itwaru

o Self-promotion plays a big part in the success of any business. o Publicity generated by press releases is free, and often the coverage is far more extensive than anything you could have hoped to say in an ad o Keep in mind that your goal is to attract favorable media attention while following these steps.

Press releases are often sent alone, by , fax or snail mail. They can also be part of a full press kit, or may be accompanied by a pitch letter.

What is the proper press release format?