Lippincott Wharton Online Business Research Michael Halperin Director, Lippincott Library August 2005
Online Business Research Commercial Business DatabasesBusiness Databases Available through the Lippincott LibraryLippincott Library Mostly, but not exclusively, WEB based
Why Learn? Coursework Preparation Job Searching and Interview Preparation Tools of the Trade
Public WEB Free Immense Range of Data/Information... BUT Little Quality Control Incomplete Coverage Unstable Difficult to Search Efficiently
Commercial WEB Exclusive Content Controlled Content and Coverage Stable Interface Efficient Search Engines... BUT Expensive Learning Curve Embargoes
Types of Resources Business Literature Journals, Newspapers, Market Research Numeric Data Financial, Marketing, Economic Data Directories Companies, Affiliations, Associations Specialized Files “Deal Databases”– M&A, IPOs, SEC Filings
Factiva Joint Venture of Dow Jones & Reuters 8,000 Full text Newspapers, Journals Exclusive Wall Street Journal Coverage Search & Retrieve in 20+ Languages Multiple Language Interface Designed for the Corporate Desktop
Business Source Premier Full text PDF Files for Academic Business Journals – Exclusives (e.g. HBR) Extensive Journal Archives Citation Searching
Bloomberg Available in Lippincott Library and Huntsman Hall Training sessions given every Wednesday in Lippincott at 3:30pm
Financial Databases Bloomberg Thomson Research LIVEDGAR Hoover’s S&P Industry Surveys/Market Insight ORBIS
Investment Analyst Sources Thomson One Analytics Multex Investext
Wharton Research Data Service (WRDS) Easy to Use Interface to Numeric Data Sets Mostly Finance – COMPUSTAT, CRSP
Market Research Sources Euromonitor's Global Market Information Business Insight Mintel D&B Million Dollar Databases
Beyond the WEB Stand Alone Systems Bloomberg, DataStream, SDC CD-ROMs – Legacy Systems CD-ROMs Printed books & journals Library Staff
Finding Books FRANKLIN – Name of Online Catalog FRANKLIN Catalog of books and journals both in all formats (paper, microfilm, electronic) If book not available at Penn, often can be borrowed through “Borrow Direct”Borrow Direct
Access Issues Free to All Current Students On Campus IP Recognition – Except in Library Off Campus Requires Proxy Logon PennKey Authentication Wireless Available on the ground, 1 st and 2 nd floors of the Library. Authenticate with PennKey
Finding Aids E-Resource Locator FAQ Online Guides PennText – Link to Full Text Journals PennText
Need Help? Phone: Come in: 3420 Walnut St. 2 nd Floor West Workshops (e.g. Bloomberg) Workshops