Massachusetts Telecommunications Symposium Massachusetts Telecommunications Symposium Moving The Complex To The Understandable John Reynolds Integrated Architectures July 26, 2004

07/26/04 Page - 2 Thoughts For The Day n Subscriber services drive all revenues. n Service providers are key to success. n Municipal networks’ customers are service providers. n Low costs and high volumes are the goal. n The success lies in flow-through automation.

07/26/04 Page - 3 A Subscriber’s Simple Needs n Crystal clear telephone calls n Crisp video reception that does not blotch n Responsive interactive access to the Web n Bulk delivery of large content with no disruption of other services

07/26/04 Page - 4 Sample Services List n Voice: n Number portability n Emergency services n Directory assistance n Operator assistance n Caller ID n Data: n High speed Internet n Variable bandwidth n Differentiated services n Wireless hotspots w/roaming n VPN privacy n Security controls n Environmental controls n Meter reading n Video n Cable n Local n Satellite n Video on Demand n Virtual DVD n Personal videoconferencing n Radio n Streaming channels n Music on demand n iTunes n User-provided services n Content n Application portal

07/26/04 Page - 5 Service Providers: Wholesale Partners The Metropolitan Network Subscribers Network Operator Service Providers Orders, Service Calls, Retail Billing Activations, Network Status, & Wholesale Billing

07/26/04 Page - 6 Access Paths to a Subscriber Network Operator Service Provider Service Provider Service Provider Internet PSTN Satellite Subscriber PC TV Telephone The network operator must control the activation of paths from all the service providers’ border gateways to the subscriber’s edge. Subscriber’s Edge Service Provider’s Border Gateway

07/26/04 Page - 7 Key Network Operator OSS Processes n Service Creation n Service Provider Acquisition n Service Activation n Service Registration n Service Assurance n Billing

07/26/04 Page - 8 Network Operator’s Provisioning Office Service Creation Service Management System Service Catalog Application Administrator Applications administrators enter access service definitions into the service catalog and advertise the features.

07/26/04 Page - 9 Service Provider Acquisition Network Operator’s Provisioning Office PRM Service Catalog Service Provider’s Provisioning Office After acquiring a new service provider, the network operator administrator enters the contract parameters into the partner relationship management database.

07/26/04 Page - 10 Opportunities for Outsourcing n Network Operators n Technical Assistance Center n Flow-through activation n Dispatch n Wholesale (access) billing n Revenue sharing distributions n Roaming and settlement n Service Providers n Full OSS system, or: n Customer care n Interface to support providers n Activation gateway n TAC center n Retail billing n Access mediation gateway n Revenue sharing and roaming settlements

07/26/04 Page - 11 Service Provisioning and Activation Network Operator’s Provisioning Office Service Provider’s Provisioning Office Provisioning Order Entry Retail Billing Wholesale Billing Configuration Activation PRM Service Catalog Larger service providers will all want “flow through” activation for service paths to new subscribers. This provides a dramatically lower unit cost and eliminates human transcription errors. Clearing House

07/26/04 Page - 12 Service Registration Network Operator’s Provisioning Office Subscriber’s Premises Network Edge Activation Wholesale Billing Access Device Phone PC TV When an access device comes online, it registers with the “network edge” for access. The network edge checks with the real-time configuration policy manager database for access authorization. Community Access Network Wholesale Billing Configuration PRM Service Catalog

07/26/04 Page - 13 Service Assurance Network Operator’s Network Operations Center Service Provider’s Network Operations Center Service Provider Gateway Surveillance Service providers will want to have major alarms routed through to their surveillance systems. Trouble Management Trouble Management Community Network Subscriber Edge Device Clearing House

07/26/04 Page - 14 Billing Network Operator’s Billing Center Service Provider’s Billing Center Subscriber Retail Billing Wholesale Billing Network operator bills service provider for access lease in advance. Service provider bills subscriber for services. Any usage-based revenue sharing is distributed in arrears. Wholesale Billing Configuration PRM Service Catalog Clearing House

07/26/04 Page - 15 The Big Picture Support Centers CALEA Cust Care Fiber Municipal Operations Head End Medical Center Operations University Operations RF Fiber PSTN Internet QoS VPN Policy Center Clearing House Access Billing Retail Billing TAC Op Svcs Dir Assist LIDB CNAM Feature Server E911 PSAP Content Providers Service Providers ISP Radio SP Content SP TV SP HVAC SP Security SP Electric SP Voice SP Application Providers LECs TNs, port Provis- ioning Dispatch Subscriber Devices Edge Devices Border Gateways

07/26/04 Page - 16 The Larger Context Service Provider Inter- Exchange Provider Network Operator Clearing House Network Operator Subscribers Your Community Another Community Applications Content Service Provider

07/26/04 Page - 17 Summary n Service provider’s financial viability will be through the delivery of differentiated services. n Everyone’s margins depend on automation of the high volume transactions. n Network operators will expand their revenues by acquiring an optimal number of service providers. n There are many opportunities emerging to reduce costs and complexity through outsourcing selected OSS operations. n The systems integration can be somewhat complex, but you don’t have to do it all yourself.