About GGAbout GG  Opened April 2008  Tokyo-Italian cuisine in TriBeCa  Michelin star and high Zagat rating  Prides: food quality, uniqueness, décor and its Japanese style service  But there are some problems…

The Main ProblemThe Main Problem  Targets for lunch are not met  Targets for weekday dinners are not met

The Numbers: Lunch and Dinner

The Numbers: Days of the Week

Seasonal FluctuationsSeasonal Fluctuations

This doesn’t look too bad though…

SWOT: StrengthsSWOT: Strengths  High quality of food and service  Good ambiance and décor  Michelin star and good Zagat rating

SWOT: WeaknessesSWOT: Weaknesses  Location is not so great: hard to find  No good coping strategies for seasonal fluctuations  Not many customers during early opening hours

SWOT: OpportunitiesSWOT: Opportunities  Area with many potential customers  No good previous advertising has been done  Nice space for larger parties  Attractive for Japanese tourists

SWOT: ThreatsSWOT: Threats  Weak economy  Many restaurants in NYC  Unhappy customers who are vocal

Action Recommendations Residents and Office workers  Flyer distribution in area  Local newspaper advertisement  Distribution of menus

Action Recommendations Japanese Tourists  Contact tour operators  Advertise in travel guides  Leaflets in hotels

Action Recommendations Large parties  Advertise in bridal magazines  Leaflets pointing out possibilities for large parties  Reinforce referrals for large parties

Action Recommendations Season and Time  Happy Hour!  Restaurant Weeks  Gift specials: free meals giveaway

Thank You!Thank You!