Designing Pages and Screens Comm Arts II Mr. Wreford

Designing Pages and Screens Design Principles: basic concepts that provide guidance in planning the appearance of a text. Layout: the arrangement of words and images on a piece of paper or a computer screen. Images: Pictorial representations.

Designing Pages and Screens Representations of Information: graphical forms for presenting data. Color: a visual aspect that draws attention but that should be used with caution and care. Typefaces and fonts: the different shapes and sizes of letters and other characters.

Designing Pages and Screens Design Principles: five essential principles of design. –Alignment: page 482. Align similar elements: all the like elements on a page should be aligned with one another because they go together. Avoid having too many vertical “lines” in your document: page 483. Do not ignore the alignment of any graphic elements: page 484.

Designing Pages and Screens Design Principles: –Chunking: Means arranging parts of the text that go together and visually separating them from other parts of the text. Insert a heading (see Figure 8.5). Use indentation to group related items, such as items in a list. Use white space to separate chunks of information (see Figure 8.5).

Designing Pages and Screens Design Principles: –Contrast: Increases readability and accessibility while adding visual interest to a text. The most obvious type of contrast is color contrast. Although back type on white paper creates a strong contrast, the combination is so common that it is barely noticeable. See Figure 8.6 on page 486.

Designing Pages and Screens Contrast: –Use color to add emphasis in either the background or the type (or both). –Choose dramatically different typefaces and fonts (style, size, color) (Figure 8.7). –Systematically vary the amount of space between, around, or within chunks (Figure 8.8). –Combine large and small graphics on the same page or in the same document (Figure 8.9).

Designing Pages and Screens Design Principles: –Consistency: Doesn’t mean that every page should be identical. Once you have figured out the basic grid for the document, all the pages should fit on that grid in such a way that they all look like parts of the same document. See Figure 8.10 on page 491.

Designing Pages and Screens Design Principles: –Tension: Relates to how well the various elements on the page get along (Figure 8.11). Remember that anything unexpected creates tension. Use graphic elements that incorporate diagonal lines. Incorporate photographs or drawings that face into the page.