School of Pharmacy Website Evaluation and Proposal Prepared by Andrew Bacon of the UConn Web Development Lab October 2010

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Presentation transcript:

School of Pharmacy Website Evaluation and Proposal Prepared by Andrew Bacon of the UConn Web Development Lab October Slides and sketches available at:

Current Pharmacy Website

Issues Aesthetic Technical Content

Aesthetic Issues The “Look and Feel”

Aesthetic Issues Default Unfinished

Default Default UConn Template Blue & Grey Photostrip

Unfinished Disconnected Elements Broken Layouts “Coming Soon” pages

Technical Issues

Invalid, Non-Semantic Markup ๏ Lower Google ranking ๏ Slower page loading ๏ Difficult Maintenance

Technical Issues Inaccessible Code ๏ Site navigation requires javascript to function Accessibility ๏ State & University Requirements ๏ Americans with Disabilities Act

Navigation Vanishes when Javascript is Disabled

Content Issues

Empty Homepage No Section Landing Pages Only one Subpage Layout Text-Heavy Navigation

Solutions New... Homepage Code Navigation Design

Homepage Large Photos About the School Audience Pages Social Media Events Pull-Out Links

Showcase Events Large Photos Large Photos Audience Pages About the School News Social Media Pull-Out Links

Search Pharmacy Website Search Pharmacy Website Simplified Navigation Pages buried deep can rise to the surface with these links Footer holds less- used but important links Facebook (etc) is the best way to communicate with students & alumni Student Testimonial Videos Student Testimonial Videos Links to documents, pages, etc that you’d like to push. Several pages Shorter Welcome/About message, with link for more. Pulls from UConn Events Calendar New “start” pages for different audiences

Subpages Multiple Page Templates Section Homepages 1,2,3 Columns Navigation Clear Comprehensive

Current Section and Page are Highlighted Replace drop-downs with persistent navigation Area for links to pages or documents related to this section or page. Clear Typographic Hierarchy for Page Headings Distinct Styles for Pull-quotes Large, well spaced fonts for the body content

Mobile

Next Steps Coordinate with your Marketing & Communications Office Gather Feedback on Existing Site Generate additional ideas for content Continue to evolve the designs Should you decide to partner with us

Thank You Slides & Design Sketches available at...