Advertising for RHA Basics

Who’s this guy presenting anyways? Geoff Schwartz Director of Public Relations & Advertising Junior Communication Major, specializing in PR Office Phone:

Ways to Advertise The State News Table Tents TelevisionRadio The City Pulse Mailbox Advertising Listserv

The State News Primary campus- reaching advertising source Reasonable prices, hits your demographic Good relationship, good ads, short notice

Table Tents Best on-campus student reaching method Week and a half notice Good designs, good space, good exposure Great to publicize upcoming group meetings, upcoming events, etc.

Television Large “coolness” factor Expensive, but can be worth it Only for large events, can be $200 and up to design the ad alone. Don’t even ask me unless you’ve got your own budget Don’t even ask me unless you’ve got your own budget

Radio Expensive “Coolness” Factor Rarely used Contact me if you’re interested

Lansing City Pulse Weeklong runs Cost-effective Targeted demographic Not for everyone

Mailbox Advertising RHA is the only organization allowed to do mailbox advertising Gets the word out to thousands Problems with them actually reading it

Listserv Our mailing list Hundreds of names Readability, and reaches interested parties