MVCE & Business Models 25 th May 2011 Jason Williams - Orange User Interactions for Breakthrough Services.

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Presentation transcript:

MVCE & Business Models 25 th May 2011 Jason Williams - Orange User Interactions for Breakthrough Services

Key Trends IntercommunicationNew Interaction Methods The Cloud Environment Interaction Social Networking App Stores

User Interactions For Breakthrough Services 19½ Man Year programme 2008 – 2012 Research by 4 Universities guided by Industrial Consortium Looking 7-10 years into the future

Engagement Industrial Academic

TODAY Screen dominated interaction One-at-a-time Services Minimal Interaction with Environment

Relevant People Multimodal Interaction Environment TOMORROW

Most relevant device used in most relevant way TOMORROW

Dynamically Composable Services Made aware to user at right time in right way TOMORROW

Interacting with Device Ecologies -What Interaction Modalities will best let us interact with multiple -Devices -Users -Services

Areas of Research Projection Temperature Ultrasonic Haptics Pressure Augmented Reality Actuatable Displays

Architecture Yesterday Tomorrow Service Discovery Agents Multimodal Interactions Service Providers Audio/Video Interactions Service Providers

Business Models -Theory of Control Points being developed -Will Help Identify new Opportunities/Strategies for varying types of organisations

The Platform: Apple iTunesApp StoreiBooks Artists Apps

A Tale of 3 Icons

Amazon's Counterstrategy Amazon StoreAmazon Kindle 'app' iPad /iPhone 'Others' Amazon Kindle reader

Intro to Platforms, Ecosystems & Innovation

Perspectives on the Future

Discussion Sessions

Thank you !

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