Real World Marketing Real situations William H. Blair, CPA (503)730-0899 Quantum Management Systems.

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Presentation transcript:

Real World Marketing Real situations William H. Blair, CPA (503) Quantum Management Systems

Making it work First Things First! Strategic Plan Price/Value Quality Time to market Lean thinking Operational Plan Communications Delivery Marketing Not an “island” Team member Critical role Expand knowledge base Continuous learning

Composites Universal Group Pricing Parts R&D Projects; one off items Promotion Trade shows Web Page; printed material Products Tooling Service; assembly

Fused Armor Inc Start up with patents on coatings “Stronger than steel” Business model Products Licensing/Royalties Identifying markets and industries Pricing Protecting patents

United Food Ingredients Commodities Gross Margins Where is the value add? Service & Quality Strategic Partnerships Domestic & Overseas Profits only occur when you sell more with the same level of resources

Checklist: Packaging Instructions Cartons Hang tags; UPC Patent/copyright infringements? Storage/distribution; location in US? Lead time; transit time; LEAN Warranties; Tooling Value, Value, Value

Observations (Food for Thought) William H Blair, CPA; International Business vs. Globalization Information Arbitrage Standardization across borders Shared visions from start to finish