Retailing Chapter Focus: Retail Channel Strategy PLC Implications Service Strategies Retail Branding Retail Evolution & Shopping Experience.

Slides:

Advertisements

Similar presentations

Retail Institutions by Store-Based Strategy Mix

Advertisements

Retail Institutions by Store-Based Strategy Mix Chapter 5.

New-Product Development and Product Life-Cycle Strategies

THE VALUE OF RETAILING Retailing

EVOLUTION OF MODERN RETAIL IN INDIA. Retail : The Evolution… The first phase- Introduction stage The second phase- Growth stage The third phase- Mature.

11/11/08 Developing a Successful Marketing Strategy and Plan Transition to Value Added Products.

Retailing and B2C E-Commerce. Retailing Final stop on the distribution path The process by which products are sold to consumers for personal use Retailers.

Retail Strategy Mix and Wheel of Retailing.

Learning Objectives What are the issues manufacturers consider when choosing retail partners? What types of retailers are available for distributing.

Chapter 13 Product and Distribution Strategies Learning Goals Explain marketing’s definition of a product and list the components of the product strategy.

Copyright  2004 McGraw-Hill Australia Pty Ltd PPTs t/a Consumer Behaviour 4e by Neal, Quester, Hawkins 6–16–1 Chapter 6 Outlet Selection and Purchase.

1 Understand the role of marketing in business.. 2 Understand buying behaviors.

Retailing and Wholesaling

Chapter Questions What major types of marketing intermediaries occupy this sector? What marketing decisions do these marketing intermediaries make? What.

Retail Institutions by Store-Based Strategy Mix

New Product Development and Product Life-Cycle Strategies

Chapter retailing and multichannel marketing sixteen Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without.

Choosing Retail Partners Channel Structure Degree of vertical integration Manufacturers brand Power of manufacturer and retailer 15-1.

New-Product Development and Product Life-Cycle Strategies

 Copyright 1999 Prentice Hall 9-1 Chapter 9 New Product Development and Product Life-Cycle Strategies PRINCIPLES OF MARKETING Eighth Edition Philip Kotler.

Warm-up List all the business that made money from the production and sale of your desk.

Distribution. Where to sell? Price Target Market Positioning Inventory Channel relationship.

3.02 Understand buying behaviors.

Marketing and Distribution

Multichannel Retailing

Multichannel Retailing

1 13. Product and Distribution Strategies. 2 Topics Channels of distribution Roles of marketing intermediaries in distribution channel Channel & intermediary.

MT 219 Marketing Unit Six Marketing Channels Retailing and Wholesaling Note: This seminar will be recorded by the instructor.

CHAPTER 2: Introduction to Product

©2003 Prentice Hall, IncMarketing: Real People, Real Choices 3rd edition18-0 Chapter 18 Offline Retailing and B2C E-Commerce.

Understand the role of marketing in business.

© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin RETAILING 17 C HAPTER.

Copyright 2007, Prentice-Hall, Inc Specialty Stores The Gap’s product lines are limited to clothing and accessories for men, women, kids, and babies.

Marketing Strategies How Image FX Fits Into the Broader Marketing Picture.

CHAPTER 11 Positioning and Differentiating the Product through the Product Life Cycle.

Retail Institutions by Store-Based Strategy Mix

Product Life-Cycle The Product Life Cycle (PLC) has Five Stages

Chapter 11 Marketing Process and Consumer Behavior: Selected topics Prepared By Mostafa Kamel.

PRODUCT LIFE CYCLE.  The Product Life Cycle (PLC)  The Product Life Cycle (PLC) is based upon the biological life cycle. For example, a seed is planted.

Copyright 2010 Delmar, a part of Cengage Learning. All Rights Reserved. H O S P I T A L I T Y & T R A V E L M A R K E T I N G & T R A V E L M A R K E T.

10-1 MARKETING MANAGEMENT Networks and Channels: Retailing.

Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall 5-1 Retail Institutions by Store-Based Strategy Mix RETAIL MANAGEMENT: A STRATEGIC.

VERTU phone Nokia – aiming at a particular segment of the market, phones range from £2,000 to £150,000. very high profit margin Hand built phones, adding.

Marketing 13 Retailing.

1 Copyright © 2009 by Nelson Education, Ltd. All rights reserved. Chapter 12Retailing 12 Canadian Adaptation prepared by Don Hill, Langara College.

Chapter 20 Nature and Scope of Marketing 1 Chapter 20 Nature and Scope of Marketing ©2008 Thomson/South-Western.

Product Life Cycle Marketing I.

MARKETING 1. ACTIVITIES DIRECTED TOWARD IDENTIFYING AND SATISFYING CUSTOMER NEEDS AND WANTS THROUGH A PROCESS OF EXCHANGE 2. THE PROCESS OF PLANNING AND.

Aspects of the placement decision

1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved Chapter 13Retailing Prepared by Deborah Baker Texas Christian University.

5 Chapter 5 Retail Institutions by Store-Based Strategy Mix RETAIL MANAGEMENT: A STRATEGIC APPROACH, 10th Edition BERMAN EVANS.

Shopping Assignment  to me  Please share.

Essential Standard 3.00 Understand the role of marketing in business. 1.

Essential Standard 3.00 Understand the role of marketing in business. 1.

Selecting and managing a distribution channel involves decisions about types of stores, distribution intensity, and what are referred to as the three.

1 A Service SUPERMARKET OUTLOOK Breaking out of the sales doldrums May 2013 KELLY TACKETT Research Director RICH MITCHELL Senior Retail Analyst.

Part 2 Developing the Marketing Channel. Chapter 5: Marketing Channel Strategy 5 The broad principles by which the firm expects to achieve its distribution.

MGT211 Introduction to Business Lecture 30. Agent A person who brings buyers and sellers together. People who are technically sound. Work for both parties.

PRODUCT STRATEGY Product Bundle of physical, service, and symbolic attributes designed to satisfy buyers’ wants. Classifying Goods and Services Classifying.

Retail Institutions by Store-Based Strategy Mix

Retailing and Wholesaling

Copyright 2005 Prentice- Hall, Inc.

Marketing case DIY Producing/selling Market situation

Understand the role of marketing in business.

3.02 Understand buying behaviors.

3.02 Understand buying behaviors.

Retailing Final stop on the distribution path

Distributing Products

Understand the role of marketing in business.

PLC & Branding.

Presentation transcript:

Retailing Chapter Focus: Retail Channel Strategy PLC Implications Service Strategies Retail Branding Retail Evolution & Shopping Experience

Retail Channel Design Exclusive Distribution… restricted distribution to reinforce image or provide enhanced service support Intensive Distribution… universal distribution typical of convenience products or services Selective Distribution… targeted distribution Introduction Growth Maturity In general ….. There are exceptions!

Retail Service Strategy Exclusive Selective Intensive Full Limited Self Service Service Service XX

The Power of Retail Brands Committed Customers Satisfied Customers “Surfers” Brand BrandBrand Brand Awareness Differentiation Superiority Loyalty Premier Brand Brand Assets Customer Assets

Retail Life Cycle Value-retail Centers On-line Retailers Single Brand Stores Single price stores Factory outlet stores Warehouse Clubs Fast Food Outlets Convenience Stores Super Markets Department Stores Malls Catalog Retailers General Stores Introduction Growth Maturity Decline

Retail Shopping Experience Atmospherics … study of the effect of the physical environment on consumer mood, attitude and behavior. The Shopping Experience: In-Store -- Interactive Theatre Deliver Entertainment and Experiences On-Line -- Convenience and Cost Comparison