Struggle for Hearts and Minds in the Third World PSC783 Cold War Propaganda and Public Diplomacy, Part III ©Olga Zatepilina, Syracuse University.

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Presentation transcript:

Struggle for Hearts and Minds in the Third World PSC783 Cold War Propaganda and Public Diplomacy, Part III ©Olga Zatepilina, Syracuse University

Marxism-Leninism vs. Americanism Marxist-Leninist theory of social change Soviet Union as an ideological model and a great power Modernization theory Global development education 8/30/2008PSC783 Cold War Propaganda2

Communism vs. Americanism Assist communist and pro-Soviet governments in gaining and retaining power Introduce socialist methods of management Attract local elites to the communist ideals Prevent left-wing governments from coming to power Help local elites resist Soviet pressure Construct enlightened political institutions 8/30/2008PSC783 Cold War Propaganda3

On Ideological Assistance to the Sudan Union Party of the Republic of Mali The Communist Party of the Soviet Union, Central Committee Classified 2/15/1965 “…Build and equip a party school for 300 people; Accept 15 party members to the Moscow School of Higher Political Education Open clubs and cinemas and provide documentaries and films…” 8/30/2008PSC783 Cold War Propaganda4

On Increasing Propaganda to Expose the Imperialist Policy of the United States toward the Central America The Communist Party of the Soviet Union, Central Committee Classified Date unclear, /30/2008PSC783 Cold War Propaganda5

Patrice Lumumba University Established named after Prime Minister of the former Zaire 2/3 international students Russian People’s Friendship University 8/30/2008PSC783 Cold War Propaganda6

Patrice Lumumba University, cont’d 8/30/2008PSC783 Cold War Propaganda7 47,000 alumni, 4300 Ph.D.s in 165 countries Ilich Ramires Sanches (a.k.a. Carlos the Jackal)

Ideological Operations and Foreign Policy, 4/27/1964 “Certain foreign policy objectives can be pursued by dealing directly with the people of foreign countries, rather than their governments… Through the use of modern instrument and techniques of communications it is possible today to reach large or influential segments of national populations—to inform them, to influence their attitudes, and at times perhaps even to motivate them to a particular course of action.” LbVtz-zSkSA&_md5= d6d80b5f484b09986bc281a30&ie=a.pdf LbVtz-zSkSA&_md5= d6d80b5f484b09986bc281a30&ie=a.pdf 8/30/2008PSC783 Cold War Propaganda8

USIA and the Third World 1968 USIA officers get FSO status European posts are downsized and new USIA posts open in Asia and Africa USIA operates in 170 countries Information Media Guaranty (IMG) subsidizes sales of commercially produced books, newspapers, TV programs, films Focus on Education and Healthcare 8/30/2008PSC783 Cold War Propaganda9

Fulbright Program 18 heads of state or government 11 members of the United States Congress 1 Secretary-General of the United Nations 1 Secretary-General of NATO 37 Nobel Prize winners / 10 countries 1 Olympic gold medal winner 8/30/200810PSC783 Cold War Propaganda Senator J. W. Fulbright

Fulbright Program, cont’d Maya Angelou Boutros Boutros-Ghali Ingvar Carlsson Aaron Copland Umberto Eco Salma Shan John Updike Shirley Williams “Most of all, I thank God for my Fulbright,” Anna Moffo 8/30/2008PSC783 Cold War Propaganda11

International Visitor Leadership Program Tony Blair Gordon Brown Indira Ghrandi Hamid Karzai John Agyekum Kufuor Julius Nyerere Anwar Sadat Nicolas Sarkozy Mikhail Saakashvili Margaret Thatcher 8/30/2008PSC783 Cold War Propaganda12