IS 360 Web Promotion

Slide 2 Overview How to attract visitors

Slide 3 Search Engines (Introduction) They contain a robot that traverses the Web to find pages They contain a database to store index results They contain a form in which in enter the search and get results

Slide 4 Designing the Page for Search Determine a good list of keywords Don’t overuse them though (Some search engines will detect spamming) Use keywords in page titles and heading tags Use descriptive terms in links Use CSS instead of nested tables Search engines don’t always look inside of tables

Slide 5 Designing the Page For Search Search engines do better if the XHTML is “valid” While obvious, have meaningful content Manually add your site to the search engines Pay them!

Slide 6 Site Maps It’s a Web page that maps your site It has a well-defined format There are several tools to create these for you

Slide 7 Social Media Optimization

Slide 8 Meta Tags Not all search engines use them They might help a bit