Rain-X Online Protectant Presentation

Here’s a simple question for wash operators …

How do you turn an ordinary drum… Into $19,200 or more?

Rain-X Online Protectant! Offer Your Customers Rain-X Online Protectant! The car wash industry’s first Complete, All-Weather Surface Protectant

Here’s another simple question for wash operators …

Are you offering your customers the “Most Innovative New Product of 2006” named by the International Carwash Association?

Virtual Car Wash

Benefits to Your Customers Beads & Repels Water Better visibility, safer driving in poor weather Helps keep vehicle clean, even after it rains Protects All Surfaces Helps prevent rust, maintains vehicle’s value Bonds & Cures on Vehicle Surface Provides longer lasting protection Levels Minor Surface Irregularities Adds high gloss shine

Benefits to Your Operation Premium-priced service No added labor Top brand recognition High performance, lasting value Complete customer satisfaction, repeat sales Click to see the testimonial

The Rain-X Customer Experience See Rain-X in action Driver’s side has been treated with Rain-X Passenger side hasn’t Performs in multiple geographies and climates Delivers High gloss shine Consistent protection Safer driving for you

The Rain-X Customer Experience

Brand Name Recognition Why not offer the performance and brand your customers already know… …and will pay for again on their next wash? Click to see the TV commercial

Enhanced Performance: How it works Rain-X Online contains surface reactive silicones and other polymers that bond and cure to provide durable water repellency and level the surface, adding shine to multiple vehicle surfaces The three stages of Rain-X Online Protection

Protects vehicles even after multiple washes Longer Protection Water Repellency on Vehicle Body 40 50 60 70 80 Initial Cured (24Hrs) Wash 1 Wash 2 Wash 3 Contact Angle Rain-X Popular Protectant Control On-Line Rain-X shows initial water repellency comparable to popular protectant products. Once cured, water repellency remains through multiple wash cycles. Typical protectant products rapidly lose water repellency. Protects vehicles even after multiple washes

The Rain-X Marketing Program Traditional banners, windscreens, handouts Custom Menus, pump toppers Many more sales-driving ideas available!

General Marketing Materials Rain-X pump topper, #S36516 Rain-X Complete Banner, #S36446 Rain-X 13x16 Backlit, # 36447 Rain-X 22x28, #S36443 Rain-X 28x44 #S36442 Rain-X 16x26 Backlit Backlit, #36448 Rain-X Change mat, #S36489 Rain-X Complete Cap, #S36437 Rain-X Lobby DVD, #S36490 Rain-X Cooler decal, #S36454 Rain-X Silent seller, #S36453 Rain-X Mobile, #S36455 Rain-X Loyalty Card Rain-X T-Shirt, #S36456 (Lrg), #S36457 (XL), #S36458 (XXL) Rain-X Walkway Window Decal, #S36449 Rain-X Windshield Cling, #S36450 Rain-X Neon light stick, #F1910 Rain-X Traffic Cone Part # S37458 Rain-X Drum cover, #S36452 Rain-X Pennant, #S36451

Winter Marketing Materials Rain-X Fall/Winter Banner, Part # S36724 Rain-X Winter Menu Backer Part #S36721 Rain-X Fall/Winter handouts (Part # S36722) and handout holder insert - Part # S36723 28x44 Rain-X Fall/Winter Windscreen Part # S36720 Rain-X Fall/Winter Sweatshirts (see program launch letter for sizes and part numbers)

Summer Marketing New for Summer 2006 … Refreshed Marketing! New Visual Imagery … to appeal to broader geographies Sunny climates Arid climates (de-emphasis on “rain”) Rainy climates New Messaging … to appeal to a broader market Simplify positioning, focus on emotional appeal “Protection for Your Vehicle, Safer Driving for You” Continue to focus on performance, especially in arid climates “When it Comes to Protection, Rain-X Shines”

Summer Marketing Most are available in three versions … sun, rain, arid Windscreen Handout Handout Insert Cooler Decal Change Mat Insert Cat Sheet (one version) 10’ Banner (one version) Advanced All-Weather Protectant

Refer to Summer Marketing Order Form or Cat Sheet for Complete Details Click To Return To General Info Advanced All-Weather Protectant

The Rain-X Marketing Program Turn Ordinary into Rain-X-traordinary Now Featuring Rain-X Online And Much More… Penants Banners and Signage Window Treatments

The Rain-X Marketing Program Change mats, hats, shirts, cashier buttons Lobby Video + Testimonials Cooler decals and window stickers Walkway ceiling mobiles Reinforce with retail Rain-X products And much more…

F1902 - Rain-X K-Series Foam Sticks Application Options F1900 - Rain-X Arch Round: Includes sign panel and LED light strip and K Series foam nozzles F1902 - Rain-X K-Series Foam Sticks

The equation is clear Increased sales - No added labor Increased profits

About That Simple Question… The Rain-X Online Cash Flow Calculation Inputs One 30 gallon drum Rain-X Online Protectant 1 oz per car treated Charge $5 extra per treatment $19,200 per drum

Sell the brand your customers know And watch your revenues grow Sell the brand your customers know And watch your revenues grow! Questions?