Functional Business Systems Some Information Systems are cross-functional –Example: A TPS can affect several different business areas: Accounting, Human.

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Presentation transcript:

Functional Business Systems Some Information Systems are cross-functional –Example: A TPS can affect several different business areas: Accounting, Human Resources, Production, etc. Some Information Systems concentrate on one particular business area (Accounting for example). However, to meet all the goals and needs of a business area, the Information System may not fit into one of the 6 general categories.

Functional Business Areas

Functional Business Systems A complete accounting system may have some of the characteristics of an –MIS, –TPS, and –DSS. A complete marketing system may combine an –MIS, –ECS, –TPS, and –DSS

Example: Marketing System TPS DSS ECS MIS

Types of Information System vs. Functional Business Areas PCSTPSECSMISDSSEIS Accounting Finance HR Marketing Production

Chapter 7 More Functional Systems

Functional Business Areas

Which functional area interests you the most? 1.Marketing 2.Finance 3.Human Resources 4.Accounting 5.Production/Operations/ Manufacturing

Marketing Systems Interactive Marketing Sales Force Automation Customer Relationship Management Market Research and Forecasting Advertising and Promotion Product Management Sales Management

What is Spyware? 1.Shares my personal info with a data center 2.Takes control of my computer 3.Delivers pop-up adds 4.Tracks my Internet usage 5.All of the above

Has anyone ever head of Claria? 10 1.Yes, its for allergies 2.Yes, its a cartoon 3.Yes, they are leaders in online behavioral marketing 4.No

Does Marketing have anything to do with Spyware? 10 1.Yes 2.No

Targeted Marketing appeal to people in specific Communities Content of messages is aimed at targeted audiences Context: If you buying plane tickets online, you might be more interested in ad for suitcases. Demographic/Psychographic   Online Behavior.

Summary There is a connection between all of the following Targeted Marketing, Marketing Information Systems, Spyware, Spam, and Junk Mail Information about your online behavior allows companies to 1.Target you specifically 2.Learn about connections context, demographics, psychographics, and online behavor

Does anyone really care about manufacturing systems? 10 1.Yes 2.No

Manufacturing Systems This is where we see the use of process control systems. From petroleum processing to toy manufacturing CAM: Computer Aided Manufacturing CIM: Computer Integrated Manufacturing

Computer Integrated Manufacturing (CIM) Simplify production processes. Re-engineer vs. gradual improvement. Automation – robotics, artificial intelligence Integrate production process with other systems: Order processing, inventory control, finance systems.

Human Resource Systems HRM: Human Resource Management Employee Self-Service Systems Online HRM systems... Integration with Monster.com, CareerBuilder.com, etc.

HR Systems

Accounting and Finance Systems What is really the difference between accounting and finance?

Investment Management 10 1.Accounting 2.Finance

Cash flow forecasting 10 1.Accounting 2.Finance

Payroll 10 1.Accounting 2.Finance 3.HR 4.Accounting mostly but some HR

Order processing 10 1.Accounting 2.Finance

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