Organizational and Manageial Communication Communication Models Chapter 4
Four Models of Communications Press Agent/Publicity Model Public-Information Model Two-Way Asymmetric Model Two-Way Symmetric Model Peggy Simcic Brønn
Press Agentry/Publicity Model Purpose: Propaganda Communications: 1-Way, Complete Truth not Essential Model: Source Receiver Research: Little; ‘Counting house’ Peggy Simcic Brønn
Propaganda Model Peggy Simcic Brønn
Public Information Model Purpose: Spread Information Communications: 1-Way, Complete Truth IS Important Model: Source Receiver Research: Little; readability, readership Peggy Simcic Brønn
Public Information Model Peggy Simcic Brønn
Two-Way Asymmetric Model Purpose: Scientific Persuasion Communications: 2-Way, Embalanced Effects Model: Source Receiver Feedback Research: Formative; Evaluate Attitudes Peggy Simcic Brønn
Two-way Asymmetric Peggy Simcic Brønn
Two-Way Symmetric Model Purpose: Mutual Understanding Communications: 2-Way, Balanced Efforts Model: Group Group Research: Formative: Evaluate of Understanding Peggy Simcic Brønn
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Macro and Micro Issues The philosophical The complex The practical Peggy Simcic Brønn
The Real World
Manager’s Communication Obligations Carry information from top management Explain Listen Get feedback from employees Take information from ‘down’ to ‘up’ Active role in spreading information Sell ideas Motivate, inspire and encourage personal development Profile and market units Speak at meetings Negotiate Give feedback, criticism and praise Speak personally with staff Solve conflicts Set demands Explain and defend unpopular decisions Carry out periodic evaluations of employees Peggy Simcic Brønn
Mutual Learning Model Toward 2-way symmetric communication Peggy Simcic Brønn
Take Control Model Peggy Simcic Brønn
’Give Up’ Control Model Peggy Simcic Brønn
Consequences of Models Peggy Simcic Brønn
Difficulties Power and Ethics Programming Peggy Simcic Brønn
Coorientation Model Peggy Simcic Brønn
Peggy Simcic Brønn
Cathy and her boyfriend’s coorientational model Peggy Simcic Brønn