Mike Hodges – GM/VP Interactive.

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Presentation transcript:

Mike Hodges – GM/VP Interactive

The New Media Plan Ignite the Fireworks (verb, sound) Pour some Gasoline on the fire Be sure you plan out the Bonfire (reverb, amplify) Then AMPLIFY!!!!!!

Lighting Fireworks…Targeting is Key Who are your current customers? Do you like who you have or want new ones? Can’t get the bonfire going with people that aren’t interested

San Diego Ad Spend

San Diego Interactive Ad Spend

Balance Owned, Paid & Earned

Mike Hodges go.com THANK YOU!