- 1 - IT in a cold climate Jon Collins, Freeform Dynamics, January 2010 IT in a cold climate Priorities and plans Jon Collins, Managing Director Freeform Dynamics Ltd January

- 2 - IT in a cold climate Jon Collins, Freeform Dynamics, January 2010Agenda ►Responding to the downturn ►What’s technology bringing? ►Taking things from here

- 3 - IT in a cold climate Jon Collins, Freeform Dynamics, January 2010 How to respond to the downturn? Optimise the IT infrastructure and operations Optimise the way IT is used in the business Enable the business to be more efficient Help the business drive the top line Economic pressure IT DEPT RESPONSE

- 4 - IT in a cold climate Jon Collins, Freeform Dynamics, January 2010 Not (just) about cost – example: Windows 7 When do you see your organisation starting to deploy Windows 7?

- 5 - IT in a cold climate Jon Collins, Freeform Dynamics, January 2010 Effective Partially effective Ineffective Over time, key change events impact effectiveness Effectiveness IT may not be broken, but it needs maintaining

- 6 - IT in a cold climate Jon Collins, Freeform Dynamics, January 2010 Meanwhile, some things continue to go up... What business drivers are having the most impact on how you architect and operate your server estate?

- 7 - IT in a cold climate Jon Collins, Freeform Dynamics, January 2010 What’s technology bringing? ►Infrastructure stuff ●Virtualisation of servers, storage, desktops... ●Convergence through 10 Gig Ethernet ●Service-based delivery and cloud ►User-facing stuff ●Collaboration and information sharing ●Unified communications and VoIP ●Information management and BI

- 8 - IT in a cold climate Jon Collins, Freeform Dynamics, January 2010 The two-edged sword of virtualisation Have you faced any of the following challenges with your server consolidation activities?

- 9 - IT in a cold climate Jon Collins, Freeform Dynamics, January 2010 SERVER 1SERVER 2SERVER 3 STORAGE ASTORAGE BSTORAGE C VIRTUALISED SERVER WORKLOAD 1WORKLOAD 2WORKLOAD 3 INTERFACE STORAGE ASTORAGE BSTORAGE C Adopters starting to appreciate architectural impact

IT in a cold climate Jon Collins, Freeform Dynamics, January 2010 Network convergence is means to end Data Centre Convergence (10GBaseT) Quality of Service Shared Manage- ment Congestion Controls Enhanced Multi- protocol

IT in a cold climate Jon Collins, Freeform Dynamics, January 2010 Meanwhile, what about Cloud?

IT in a cold climate Jon Collins, Freeform Dynamics, January 2010 Limited uptake of ‘real’ UC today... But ‘aggressive’ adopters seeing significant benefits

IT in a cold climate Jon Collins, Freeform Dynamics, January 2010 Early days for information management How well are your needs actually being met in the following areas?

IT in a cold climate Jon Collins, Freeform Dynamics, January 2010 INFORMATION TECHNOLOGY PLATFORM SERVICES Taking things from here ►What have we learned? First, get the platform right ►Efficiency before effectiveness ►Familiar trade-offs ►Know what to leave out ►Shooting the dogs

IT in a cold climate Jon Collins, Freeform Dynamics, January 2010 Making everything “just work” Making a real difference to business IT as bottleneck IT as foundation IT as differentiator Efficiency before effectiveness INCREASED EFFICIENCY INCREASED EFFECTIVENESS

IT in a cold climate Jon Collins, Freeform Dynamics, January 2010 BUSINESS REQUIREMENTS Familiar trade-offs Technology: Build vs Buy Staffing: Internal vs External Infrastructure: In-house vs Hosted

IT in a cold climate Jon Collins, Freeform Dynamics, January 2010 What to leave out? Average outsourcing index by Senior Management view of IT

IT in a cold climate Jon Collins, Freeform Dynamics, January 2010 Bad Good Fit with service requirements Non-differentiatingDifferentiating Business value of application Kill Transform Improve Maintain Shooting the dogs

IT in a cold climate Jon Collins, Freeform Dynamics, January 2010 Where to start? Beer mat IT ►Governance is not a dirty word – it’s about making informed, open decisions ●Know what you have ●Know what “they” do ●Know what they want ●Know what is possible ●Know what you are doing ●Know the constraints and risks ►Reduce waste, look for value ►Prioritisation is key

IT in a cold climate Jon Collins, Freeform Dynamics, January 2010 OK, one more snow picture…

IT in a cold climate Jon Collins, Freeform Dynamics, January 2010 IT in a cold climate Priorities and plans Jon Collins, Managing Director Freeform Dynamics Ltd January