Copyright Atomic Dog Publishing, 2005 Figure 21-1 A Framework for Developing and Applying a Price Strategy
Copyright Atomic Dog Publishing, 2005 Figure 21-2 Pricing Objectives
Copyright Atomic Dog Publishing, 2005 Figure 21-3 The Alternative Ways of Developing a Pricing Strategy
Copyright Atomic Dog Publishing, 2005 Figure 21-4 Cost-Based Pricing Techniques
Copyright Atomic Dog Publishing, 2005 Figure 21-5 Demand-Based Pricing Techniques
Copyright Atomic Dog Publishing, 2005 Figure 21-7 Demand for Designer Jeans Under Prestige Pricing
Copyright Atomic Dog Publishing, 2005 Figure 21-8 Price Bundling for a Bookcase