Audience Ethos and Pathos

How to prepare your argument n Thinking about your audience (Writing Arguments, pp ). n Putting yourself in your audience’s shoes. n Building credibility with your audience (Writing Arguments, pp ). – Be knowledgeable. – Be fair. – Build bridges.

How to make your argument n Appealing to a supportive audience (Writing Arguments, pp ). n Appealing to a neutral or undecided audience (Writing Arguments, pp ). n Appealing to a resistant audience (Writing Arguments, pp ). – Rogerian argument – Humor