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Your Experts Ryan Smith: History of Organic Produce Dionne Roberson: Organic Agriculture Leah Brosius: Marketing and Analysis Rachael Faulkner: Accounting and Finance Joel Brust: Competitors

History of Organic Foods 1963: First Popular Book on Organic Foods Published 1970’s: A Large Social Movement 1990’s: Government Interaction Today: Government Regulations

What is Organic Agriculture? Requires the Use of Practices that Maintain the Balance of Nature. Promotes and Enhances Biodiversity Through an Ecological Management System. Prohibits the Use of Unauthorized Chemicals and Other Elements.

Myths of Going Organic Organic Foods Taste Bad. Organic Means Vegetarian. Organic is Unregulated.

Percent of Certifiers Per Region Source: Organic Farming Research Foundation

Types of Certification “100% Organic” “Organic” “Made with Organic Ingredients”

Organic Agriculture Environmental Impacts Health Benefits Childhood Learning

Environmental Impacts Soil, Air & Water Pollution Biodiversity Erosion Energy Loss Water & Fossil Fuel Consumption

Health Benefits Improve Intake of: Vitamins Minerals Other Nutrients

Childhood Awareness Obesity Rates Rise Formative Years Important Health & Environmental Stressed

Source: The Marketing Institute

Marketing Organics Creating an Image Implementing Consistently Educating the Consumers U.S. Market for Organic Foods Source:

Marketing to Kids Starting an Organic Garden Sampling Out New Choices Providing a Creative Mix

Marketing to Parents Saves Time Provides Peace of Mind Insures Healthy Well-Being

The Number Issues Why A Higher Price? Savings in Organic Balancing the Costs How Costs Can be Reduced

Why A Higher Price? ‘Organic’ Requirements No Pesticides = More Labor Government Favoritism Impossible Competition

Savings in Organic Seasonal Advantages Locally Grown Foods Oversupply Benefits

Balancing the Costs Receiving Grants Obtaining Government Aid Increasing Sales

School Pays Less With Organic Pie Source: Issaquah School District

Introducing Our Competitors Organic Valley Original Organic Company The Organic Company

Greater Selection and Higher Quality Over 250 Varieties Apples to Zucchinis Out of Season Products Rigorous Standards “Bad Apple” Program

The Local Economy and Low Prices 518 farms & 34,000 acres Exclusive Contracts West Coast Operation Savings for You

We’ve Done it Before 3 Years of Success in Berkeley Recent Program in Olympia We Can Do it Again

The Clear Choice for Organic No One Beats Our Selection No One Beats Our Quality No One Beats Our Local Involvement No One Beats Our Prices No One Beats Our Experience

Organic Sales Push Ahead

What Does Organic Do For You? Increases Health Increases Revenue Increases Peace of Mind Increases Diversity