Covering Non-Profits Com 359 Public Affairs Reporting

What qualifies as a non-profit? Legal distinction Any corporation, trust, association, cooperative or other organization that is operated primarily for service, charitable, scientific, educational or other similar purposes; is not organized for profit; and uses its net proceeds to maintain, improve and/or expand its operations. (Chapter 591, USAID)USAID

What qualifies as a non-profit? Characteristics Tax-exempt Volunteer board, paid director and staff Actively promotes particular agenda Accepts donations to fund projects May be affiliated with national or international groups

What is on a non-profit beat? Religious organizations Churches Cause organizations American Cancer Society, GreenPeace Community services United Way Emergency services Red Cross Grass-roots “helping”

How to cover a non-profit Where to start: Research the organization Tips on researching non-profits United Way of America  United Way of Lafayette United Way of Lafayette Story ideas Press releases, general PR

How do they make news? Good works Personnel changes Controversy Fraud

How do they make news? Fraud Capitalizing on public sympathy Katrina scams Always check… Hoaxbusters Crimes of Persuasion Better Business Bureau IRS

Writing the charity story Avoid over-promotion of emotional appeals Make sure story describes what the charity will do to address needs Be wary if charity representative is reluctant to answer reasonable questions about operations, finances and programs Request written information on the charity's program(s) and finances including annual report and financial reports to government  even new organizations should have basic information available Source: Better Business Bureau Wise Giving AllianceBetter Business Bureau Wise Giving Alliance

Writing the charity story Ask: What part of donations will be used for the activity mentioned in the appeal? How much will go toward other programs and administrative and fund raising costs? Find out what will be done with any excess contributions Source: Better Business Bureau Wise Giving AllianceBetter Business Bureau Wise Giving Alliance

Writing the charity story Be aware of public-private partnerships Integrity in Science Look for trends and ideas for follow-up stories Look for trends