Information Resources and Communications University of California, Office of the President Legal2Share – Fostering an Innovative Marketplace for Online Entertainment Services David Walker, UCOP UCCSC – August 8, 2005

Information Resources and Communications University of California, Office of the President Goals ● Integrate legal alternatives into the culture of UC consumers of Internet- based entertainment services ● Foster new relationships between UC community members seeking online entertainment services with vendors who offer those services

Information Resources and Communications University of California, Office of the President Goals ● Build cooperative relationships between UC campuses and on-line entertainment service vendors to foster the relationships between community members and vendors, ● Provide choice among multiple distributors of entertainment services for participating campuses

Information Resources and Communications University of California, Office of the President Goals ● Develop new business models for direct access to online entertainment that are simple, straightforward, and minimize operational impact UC, as well as maximize benefit to the members of the UC community.

Information Resources and Communications University of California, Office of the President The Process ● RFP issued in January, 2005 ● Vendors selected April, 2005 ● (Contract negotiation took longer than expected.) ● Contracts complete in July and August, 2005

Information Resources and Communications University of California, Office of the President The Vendors ● Cdigix ● Mindawn ● Napster ● Sony

Information Resources and Communications University of California, Office of the President The Vendors – Cdigix ● Music and video – Also community space and instructional media ● Focused on university marketplace

Information Resources and Communications University of California, Office of the President The Vendors – Mindawn ● Music only ● Represent independent labels, not the “big four” ● Members of UC community can sell their music through Mindawn without normal $50 setup fee ● No DRM

Information Resources and Communications University of California, Office of the President The Vendors – Napster ● Music only ● Broadest music selection ● Best name recognition

Information Resources and Communications University of California, Office of the President The Vendors – Sony ● Music, video and games ● Audio equipment ● Broadest vision ● Service for universities not ready (yet)

Information Resources and Communications University of California, Office of the President Other Vendors ● Apple iTunes ● Yahoo

Information Resources and Communications University of California, Office of the President Group Participation UCB Chris Ashley Angela Blackstone Karen Eft Cliff Frost Jerlena Griffin-Desta Shel Waggener UCD Tracy Bennett Jan Gong UCI Kevin Ansel Stephen D. Franklin Daryl Han UCLA Canela Cox Jonathan Curtiss Jim Davis Mike Foraker Jack Gibbons Mike Schilling Suzanne Seplow Lisa Spangenberg Thomas Trappler Kent Wada UCOP Jacqueline Craig Paula Eeds Connie Geraghty Kristine Hafner Annik Hirshen Dana Murphy David Walker Jennifer Ward UCR Josee Larochelle Chuck Rowley UCSB Meta Clow Daxter Gulje UCSC John Rocchio UCSD Harry Khanna Tony Wood CALSTATE Michael McLean