Enrolment Management Senate meeting December 15, 2008.

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Presentation transcript:

Enrolment Management Senate meeting December 15, 2008

ENROLMENT MANAGEMENT OVERVIEW OF CURRENT TRENDS PREDICTED DEMOGRAPHICS RECRUITMENT/RETENTION DATA STRATEGIES TARGETS QUESTIONS

OVERVIEW OF CURRENT SITUATION AND TRENDS DOMESTIC COURSE REGISTRATIONS HAVE DECREASED FROM 51,053 IN TO 45,534 IN (Ave decrease: 920/year) DOMESTIC APPLICATIONS HAVE DECREASED FROM 7103 IN FALL 2003 TO 5400 IN FALL 2008 (24% DROP) NUMBER OF NEW STUDENTS BEGINNING AT TRU HAS DECREASED FROM 3593 IN FALL 2003 TO 3038 IN FALL 2008 (14% DROP) ATTRITION RATE OF ALL FIRST YEAR BACHELOR STUDENTS FROM YEAR 1 TO YEAR 2 IS 34%.

Projected Decrease in Course Registrations Based on Current Trend

DEMOGRAPHICS From 2006 to 2015: 9% decrease of high school graduates in B.C. 20% decrease within School District 73 15% decrease of students coming to TRU based on historical data

FALL APPLICATIONS TO TRU WITH ESTIMATES TO FALL 2012

Current Trend of New Students to TRU with Estimates till 2012

ATTRITION RATES 1 st Year2 nd year3 rd Year4 th Year Continue at TRU 60%66%74%36% Graduate 10% 49% Leave TRU Completely 30%24%16%15%

RETENTION BACHELOR PROGRAMS ONLY BC UNIVERSITY Retention into 2 nd year of new students 2005/06 % Graduated after 6 years of new students 1999/00 UBC88.9%77.0% SFU88.2%73.8% UNBC74.2%37.9% TRU66.4%29.3%

WHAT CAN WE DO ABOUT IT?

WHAT WE MUST DO More Applications Increase the Number of New Students Beginning at TRU Improve Retention Rates of First Year Students The Rule of “Compound Interest”

RECRUITMENT STRATEGIES Link Brand Awareness (Advertising) with Recruiting Increase Direct Recruitment Activities Develop Prospects Management Plan Develop Stop-out and Transfer Student Recruitment Plans Coordinate Schools and Faculties Recruitment Activities

CONVERSION STRATEGIES WE CURRENTLY CONVERT ABOUT 55% OF OUR APPLICANTS LINK CONVERSION TO RECRUITMENT CONNECT SCHOOLS AND FACULTIES TO DIRECT RECRUITMENT OF APPLICANTS GET MORE APPLICANTS (AND THEIR FAMILIES) ON CAMPUS CREATE A WELCOME CENTRE

RETENTION STRATEGIES INITIATE AN “ATTRITION SURVEY” EXPAND FIRST YEAR STUDENT SUPPORT MORE SUPPORT FOR AT RISK STUDENTS EXAMINE PROCESSES THAT IMPROVE AND STREAMLINE SERVICES TO STUDENTS

TARGETS OVER THE NEXT 5 YEARS, OUR OBJECTIVES ARE TO:  INCREASE THE NUMBER OF NEW STUDENTS BY 10% OVER WHAT WE HAVE TODAY  DECREASE FIRST YEAR ATTRITION IN TARGETED PROGRAMS BY 10%

Targeted increase in course registrations vs. projected trend