Extended Education and Summer Programs Don’t Forget Internal Marketing: Increasing Awareness on Your Home Campus UCEA West Regional Conference Portland, Oregon September 2005

Extended Education and Summer Programs Extended Education hurdles Negative campus attitude Negative campus attitude Question of quality programming Question of quality programming Too entrepreneurial Too entrepreneurial Drains University resources Drains University resources Profit oriented Profit oriented Limited knowledge of the business by faculty and staff Limited knowledge of the business by faculty and staff

Extended Education and Summer Programs Getting started Questions to answer: Campus image/perception? Campus awareness? Benefits to the University? Benefits to faculty and staff? Tie strategies to answers

Extended Education and Summer Programs Resources needed Department leadership support Department leadership support Staff buy in Staff buy in Staff time and skill to implement Staff time and skill to implement Small budget Small budget

Extended Education and Summer Programs Marketing strategies Form an advisory board Form an advisory board Publish and distribute an internal newsletter – plant seeds Publish and distribute an internal newsletter – plant seeds Create an all-programs brochure Create an all-programs brochure Use consistent messaging and branding Use consistent messaging and branding Volunteer for campus committees Volunteer for campus committees

Extended Education and Summer Programs Marketing strategies Nurture current relationships Nurture current relationships Attend campus activities & network Attend campus activities & network Put university public information contact on your speed dial Put university public information contact on your speed dial Use University systems to your advantage Use University systems to your advantage

Extended Education and Summer Programs Marketing strategies Connect with other department marketers and cross promote programs Connect with other department marketers and cross promote programs Conduct department presentations Conduct department presentations Place sandwich boards around campus to promote programs Place sandwich boards around campus to promote programs

Extended Education and Summer Programs Challenges/obstacles It takes time It takes time Staff resistance Staff resistance Faculty/staff with long memories Faculty/staff with long memories Staff frustration hitting roadblocks Staff frustration hitting roadblocks Misconceptions tough to change Misconceptions tough to change

Extended Education and Summer Programs How’s it going? Slow process but little steps being made Slow process but little steps being made We’re doing a better job of educating faculty/staff We’re doing a better job of educating faculty/staff Faculty/staff are seeking us out Faculty/staff are seeking us out Recognition by upper administration Recognition by upper administration

Extended Education and Summer Programs Questions or comments?

Extended Education and Summer Programs Presented by: Marlene Harlan Director of Summer Programs & Marketing Western Washington University Extended Education and Summer Programs