Aliona N.Andreyeva Academic Portrait with marketing elements December 11, 2008

Element: Education Historical Dept. of Leningrad State University (1987) Management Dept. of LETI University (1994) MBA at LETI-LOVANIUM School of Management (1994) Ph.D. (Economics), School of Management, St.Petersburg State University (2004)

Element: Professional Background Worked as Marketing Manager for Gillette Cadbury Confectionery AdAgency DA&N Consulting projects for St.Petersburg Fashion Week (Defile na Neve) Russian Fashion Houses

Element: Honors and Awards Russian Association of Business Education (RABO) – the best lecturing course for “Marketing Communications” (2008) COSMOPOLITAN – Russia Professional Success Award (in Marketing) (1995)

Element: Academic Interests Fashion marketing Luxury marketing Hedonic marketing Consumer behavior in high-end product categories

Element: Publications Monographies: Luxury Marketing: Modern Strategies. St.Petersburg, 2007; 2 nd Ed., (with Ludmila Bogomolova) Designer Brands In Fashion Business. St.Petersburg, 2006; 2nd Ed., And more than 30 articles on Fashion and Luxury Marketing Topics

Element: Current Research Plans GEDONIC ASPECTS OF LUXURY CONSUMPTION IN BRIC COUNTRIES: COMPARATIVE ANALYSIS OF THE NEW CONSUMER TRENDS WITH CLASSICAL EUROPEAN MODEL

Element: Expectations For academic cooperation Research (qualitative or quantitative) In depth marketing analysis Excellent knowledge of contemporary marketing literature and publications Usage of well-known marketing databases (GMID, Mintel etc.)

Element: Student Profile Sophistication Ability and will to work hard Good communication and presentation skills Respect for dead-lines

And sense of HUMOUR!

Special thanks for Marina Fiodorova and Konstantin Kazantsev for their art works