2 nd Quarter 2003 Results Presentation A member of the Li & Fung (Retailing) Group 28 July 2003
Hong Kong Total Retail Sales Value Year-on-year % Change * Source: HKSAR, Census and Statistics Department Jan-May 2003 :- 7% 2002 Total :- 4%
2 nd Quarter 2003 Result Presentation Agenda 2 nd Quarter 2003 Financial Results Highlights 2003 Update & Outlook Questions & Answers
2 nd Quarter 2003 Financial Results Highlights Group Turnover – 2 nd Quarter No. of Stores : (HK) (China) (China) + 10%
2 nd Quarter 2003 Financial Results Highlights 144 Comparable Stores Sales - 1%
144 Comparable Stores Sales 2nd Quarter 2003 vs. 2nd Quarter 2002 Product Category Cigarette % Non-food % Packaged Drinks & Beer % Packaged Ice Cream - 8.7%
2 nd Quarter 2003 Financial Results Highlights Group Turnover – June YTD No. of Stores : (HK) (China) (China) + 9%
2 nd Quarter 2003 Financial Results Highlights Group Net Profit – 2 nd Quarter + 2% * Restated for Income Tax Effect Per SSAP No.12 * * *
2 nd Quarter 2003 Financial Results Highlights Group Net Profit – June YTD - 9% * Restated for Income Tax Effect Per SSAP No.12 * * *
2 nd Quarter 2003 Financial Results Highlights Net Profit as % of Sales – 2 nd Quarter - 0.3% * Restated for Income Tax Effect Per SSAP No.12 * * *
2 nd Quarter 2003 Financial Results Highlights Net Profit as % of Sales – June YTD - 0.6% * Restated for Income Tax Effect Per SSAP No.12 * * *
2 nd Quarter 2003 Financial Results Highlights Basic Earnings Per Share – 2 nd Quarter * Restated for Income Tax Effect Per SSAP No.12 * * *
2 nd Quarter 2003 Financial Results Highlights Basic Earnings Per Share – June YTD Cent * Restated for Income Tax Effect Per SSAP No.12 * * *
2 nd Quarter 2003 Financial Results Highlights 2 nd Qtr nd Qtr 2003 Changes Group Turnover (HK$ Million) % Group Net Profit (HK$ Million) 16.3 * % Net Profit as % of Sales 4.7% * 4.4% - 0.3% Basic Earnings Per Share 2.5 Cents * 2.5 Cents - Dividend Cent Cent * Restated for Income Tax Effect Per SSAP No.12
Why 2 nd Quarter 2003 Results? Lower Gross Margin/Other Income - 1%
Why 2nd Quarter 2003 Results? Lower Expenses as % of Sales Expenses as % of Sales 2003 vs Store Operating Expenses - HK 0.8Lower - China - China(0.3)Higher Distribution (0.3)Higher Administrative Expenses (0.2)Higher China Start-up Expenses 0.4Lower 0.4Lower
Why 2 nd Quarter 2003 Results? Net Profit By Market 2 nd Qtr nd Qtr 2003 Changes (HK$ M) Hong Kong Market China Market (1.2)(2.1)(0.9) Total
2003 Update & Outlook
2003 Update & Outlook Circle K Hong Kong SARS Impact Minor Higher Unemployment & Deflation Hong Kong Retail Sales Improving But Lower Than 2002’s Growing Pressure on Comparable Store Sales & Gross Margin Rental & Labour Cost to Decrease
2003 Update & Outlook Circle K Hong Kong Tactics Defensive Tactics Lower Product Costs & Pricing Maintain Gross Margin Reduce Operating Expenses New Store Opening Only with Right Economics
2003 Update & Outlook Circle K Hong Kong Tactics Offensive Tactics More Aggressive Promotions: Micro-wave Lunch Boxes Tie-in Promotions with Coca-Cola Increase STF (Speed, Tidiness & Friendliness) Gap Versus Competition Localization of Stores “Hot & In” Counters in Commercial Areas
2003 Update & Outlook Circle K Store Growth Hong Kong Beginning of Year 166 Opened So Far (as at 28 July 2003) + 9 Under Construction / Committed + 6 Target Store Number at End of the Year 190
2003 Update & Outlook Circle K China Strategies of Differentiation and Hard to Copy Very Important “Hot & In” Right Strategy Increasing Customer Preference & Weekly Sales Need Improvement in Category Management & Marketing/Promotion Harder to Find Good Sites with Right Size & Right Rental
2003 Update & Outlook Circle K China Benefits of CEPA 1.Wholly-owned Enterprise 2.Prefectural & County Cities 3.Lower Qualifying Requirements 4.Flexibility & Efficiency
2003 Update & Outlook Circle K China Add Resources and Expedite Store Development Review & Refine Business Model to Cut Down on Investment & Sizing 10 – 15 Stores by Year End Developing A Smaller Store Model Uphold Strategies Available for Franchising Quickly Build No. of Outlets Add Expertise in Category Management
2003 Update & Outlook Tough Hong Kong Market Conditions Profitability and Cash Flow from Operations Still Healthy China Strategies on Track But Need to Refine Model & Speed Up Expansion Uncertain Profitability Outlook for 2 nd Half 2003