Competitive Strategies. -Market Expansion -Increasing Market Share ( competitors confrontation ) -Mergers and Acquisitions.

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Presentation transcript:

Competitive Strategies

-Market Expansion -Increasing Market Share ( competitors confrontation ) -Mergers and Acquisitions

-Strong Position in the Market to hold Market Share -Mature or Declining Markets -Economies of Scale or Experience Effects -Entry Barriers ( Technological Expertise ) -Retention of Key Executive Skills

-Small and Medium Size companies -Choosing the Segments not explored by the large companies -Focusing on Serving those Targets

- To Reduce the Investment in the Hope of Cutting Costs and/or Improving Cash Flow(Kotler) -The company anticipates sales volume and/or Market Share declines

Business or product continues to lose money Divestment: decision to get out of a particular market or business Minimize costs and get out Quickly!

Strategy 1 Strategy 2, 3 e 4 Strategy 5

“Attacking a fortified area is an act of last resort.” Sun Tzu (c. 500 BC)

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